Rise of adblock technology could prove troublesome for online news titles
Even as digital news consumption begins to grow online, news titles have yet to solve the puzzle of boosting their revenue. Released in March, Pew Research Centre’s 2013 State of the Media report reveals that news publications are failing to monetise their growing digital audience. Though digital advertising grew by 17 percent in 2012, the revenue generated in this sector increased by only 3 percent. Now, as the popularity of adblock technology continues to grow, newspapers find themselves faced with fresh online challenges.