Hailed as the ‘fastest growing news site ever’ Upworthy looks to develop advertising strategy
Upworthy, the news aggregator that seeks to make viral hits out of serious issues, is about to capitalise on its status as the “fastest growing news site ever.” According to Forbes, Upworthy is ready to start working with advertisers through a sponsored content programme that will enable marketers to promote their messages alongside the site’s curated collection of what it deems to be the most important political, social and cultural important images and videos on the web.