Native advertising isn’t what you think it is
The media industry has been using the phrases “native advertising,” “sponsored content,” “advertorials,” “branded content” and “content marketing” interchangeably, but there are important distinctions between the terms. It might seem nitpicky to insist that proper definitions are established and followed, but unless the industry can agree on the lingo then it may never be on the same page in important discussions on the ethics of content marketing.