LinkedIn connects with business news publishing
LinkedIn, the social networking site aimed at building professional ties and contacts, is increasingly attracting the attention of news media players as a result of its bold forays into the world of publishing. By ramping up the amount of original content it features, the business tool is in a unique position to combine social networking and specialised economic news reporting. But while other media outlets lack LinkedIn’s social clout, the business news model more generally is one that continues to offer publications healthy circulation figures and a pathway to profitability.