Two Swiss studies underscore value of brand safety for advertisers, consumers

2025-09-03. In today’s volatile digital media landscape, content from quality, trusted sources is becoming increasingly important and valued. As fake news and AI-manipulations of images and videos have taken a toll on the trust of consumers, two new Swiss studies have found that brand-safety offers great potential for trusted news publishers.

WAN-IFRA Joins International Alliance to Build a Trusted European Media Data Space

2025-09-02. WAN-IFRA has joined an international alliance working to establish a trusted European media data space. This EU-funded initiative brings together stakeholders from across the media ecosystem to strengthen collaboration, develop shared standards, and ensure responsible use of data in line with European values and regulations.

Enough death, enough tragedy. The killing of Palestinian journalists must end

2025-09-01. As an industry, we demand protection for our Palestinian colleagues and an end to impunity for those who target and kill journalists. Independent access to Gaza for foreign media is also vital. Journalism, and the accountability it brings, matters – if it didn’t, the Israeli government wouldn’t be so hell-bent on restricting it.  

How Nation Media Group drives growth, trust, and innovation using content verticals

2025-09-01. The East African publisher’s strategy is centred on six core content verticals that shape its journalism as well as events, products and digital strategies. This approach is central to the company’s bid to become the most trusted media brand in Africa.

‘For subscriptions to survive, brands must be landmarks’ – Grupo Clarín CEO on reader revenue and AI strategy

2025-09-01. In recent years, Clarín has grown strongly, surpassing 750,000 digital subscribers, investing in technology, and launching pioneering AI projects. The Argentinian publisher’s CEO, Héctor Aranda, discusses how Clarín is balancing reader‑funded growth, tech and new products (including AI), and protecting journalistic rights amid rapid AI disruption.

How the ‘why’ of the mission can align the entire business

2025-09-01. A clear mission – the “why” behind your journalism – aligns newsroom, product and commercial teams. Leaders at the World News Media Congress showed that when a purpose is genuinely lived it sharpens strategy, guides trade-offs and makes transformation more focused and sustainable.

M20: Media pushes for seat at international high table

2025-08-29. South Africa is gearing up for November’s G20 Leaders Summit – and the country’s news media torchbearers are ensuring journalism is not just an afterthought. By teaming up with global counterparts, they’re pushing the importance of news media, journalism and information integrity in discussions.

How Schibsted’s AI model helped boost subscription sales

2025-08-29. Subscription growth and retention remain critical for the long-term success of digital media companies. To tackle one of the toughest personalisation challenges – serving highly relevant recommendations to anonymous users – Schibsted has developed an AI-powered machine learning model. 

Norway’s press leads the charge in renewed global calls for urgent action on Gaza

2025-08-22. Media, politicians and civil society around the world are escalating calls for urgent action to protect journalists in Gaza; to allow international media access, and for independent investigations into targeted killings. Some 200 journalists have died – those who remain face hunger, displacement and inhumane conditions, making this the deadliest conflict ever recorded for the press.

Check the 8: A lifeline to trustworthy news in sea of disinformation

2025-08-22. ‘We really need to turn trust around. Global relations, strong communities, individual well-being and each person’s ability to help shape the world they hope to see entirely depends on it,’ says Sally Lehrman, lead architect of the media Trust Indicators and Chief Executive of the Trust Project.