For the El Tiempo publishing house in Colombia, alliances are the key
Jon Ruiz, CEO of Casa Editorial El Tiempo, editor of Colombia’s leading national newspaper and many other publications, joined the company in 2004, having worked for Unilever for five years and Philip Morris for 15 years. On October 30-31, he will give a presentation at the WAN-IFRA Digital Media Latin America 2013 conference in Bogotá. We spoke to him before the event to get an idea of the challenges that a successful Latin American publisher faces in the Internet age.