Business Insider gives sponsor limited content control; is it ethical?
Business Insider’s “The Future of Business” section gives underwriter SAP limited editorial control, raising ethical concerns. Though SAP can’t shoot down headlines or specific language, the company has ultimate veto power for all posts published on the blog it sponsors, Ad Age reported. This prevents BI from covering any of SAP’s competitors for “The Future of Business,” which mixes staff-written pieces with others by SAP.