Android dominates smartphone market, but publishers haven’t monetised it
Google’s Android is now the undisputed champion of the smartphone market, beating Apple’s iOS across the globe. Yet publishers consistently prioritise iPhone development over that of Android, often launching iOS apps before Android counterparts (a recent example: NPR). Apple’s purchasing ecosystem and wealthy clientele have proved more lucrative, but several developments, including the rumored launch of Google Play News, could shift this dynamic and help publishers monetise on the operating system.