Building creator relationships that last: What newsrooms get wrong – and how to fix it

Newsrooms investing in creator-led content are increasingly discovering that the hardest part isn’t building an audience. It’s building the conditions that allow creators to thrive – and stay. 

Axios doubles down on local journalism and launches in more US markets

Founded in 2016, Axios quickly became a go-to source for millions in the United States by focusing on a handful of need-to-know news stories, covered concisely and delivered via email newsletters.

Rethinking Reddit: What the platform means for modern news publishers

Reddit recorded 55 billion views of news conversations over the past year. Rather than acting as a simple distribution channel, the platform is positioning itself as a place where publishers can add value by participating in discussions and engaging with communities.

‘We have never deviated’: Amedia plays the long game to digital subscription success

The Norwegian publisher’s steadfast commitment to its 14-year-old strategy continues to pay dividends, with 80 percent of the company’s subscription revenue now coming from digital. At the heart of this success is the +Alt bundle product, which the media house has expanded to Sweden and Denmark.

Platforms become top online news sources while trust in news falls to a record low – Digital News Report 2026

From young people’s news habits to the growing role of creators in journalism, the Reuters Institute’s latest report maps today’s key industry trends. We unpack the key findings – the Good, the Bad and the Ugly.

186 ideas in 30 minutes: NextGen AI Leaders get their projects underway in Marseille

As part of WAN-IFRA’s 12-week leadership programme, participants met ahead of the World News Media Congress to draft their first AI strategic solutions, walking away with a shared conclusion: they are not alone in this journey.

The search begins for print’s most innovative projects

The WAN-IFRA Print and Sustainability Awards are back – and this year, for the first time, all categories are open to both WAN-IFRA members and non-members. The Awards recognise the projects, partnerships and ideas helping print media adapt to changing audience expectations, embrace new technologies and improve sustainability goals.

Beyond the algorithm: 10 strategies for attracting young news audiences

Drawing on insights from in-depth interviews and market data, a new guide provides 10 evidence-based strategies for media leaders to effectively reach and retain the next generation of readers – by prioritising authenticity over trends.

Le Soir tests a pricing strategy aimed at rewarding loyal readers

Instead of using cut-rate subscription offers (“1 euro for six months”) aimed at mass acquisition, Belgium’s Le Soir is flipping that strategy on its head and making their most attractive offers to those readers who are willing to sign up for a year – or even better, two.

At India Today, an AI experiment asks whether audience behaviour can be predicted

India Today is testing whether audience behaviour can be forecast before a story goes live, using an AI system built inside its newsroom. Audipulse turns past engagement data into forward-looking signals to guide editorial decisions on what to publish, when, and in what format.