Nordkurier, a news publisher based in the German state of Mecklenburg-Vorpommern in the country’s northeast, created a weekly newsletter that aims to strengthen the bonds between people who used to live in the region with the area’s present and its future. By autumn 2021, the newsletter had just over 3,500 subscribers, and apart from advertising it has also enabled other business opportunities for the publisher.

Kölner Stadt-Anzeiger (KStA) is a daily print newspaper and web publication, owned by DuMont, a regional publisher based in Cologne, Germany. During the past year, KStA made significant headway with the aim of focusing on specific audiences rather than general ones. The publisher used data analysis to identify the topics that engage its audience – and those that it could stop covering – with impressive results.