Acquisition

estimated reading time 4 minutes

Targeting specific audiences helps Blick engage new and existing readers

2023-04-25. “We want to create emotional touchpoints that not only strengthen the loyalty of our existing readers to our brand but also engage with new audiences who have not yet experienced our platform, allowing them to form a positive first impression through one of our verticals,” says Bettina Widmer, of Switzerland’s Blick Group.

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estimated reading time 5 minutes

Birmingham Live reaches out to the local Muslim community

The UK publisher’s newsletter “Brummie Muslims” features a mix of content from lifestyle to food tips and political news aimed at the diverse Muslim community living in the West Midlands region. Its success has generated numerous learnings about audience engagement, and has opened the door for other possible newsletters for different communities.

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estimated reading time 6 minutes

Tribune de Genève gets cross-border commuters on board

During its participation in the Table Stakes Europe programme, the Tribune de Genève team identified several audiences they could better target. One of these is very specific to its geographical area, namely cross-border commuters, a large group of Swiss and French people who live and work between Geneva and neighbouring France.

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estimated reading time 5 minutes

Rheinische Post: Baby steps lead a giant to stride ahead

Rheinische Post is a large and influential media group in the Rhineland, in the west of Germany, a regional giant. Their flagship title started its Table Stakes Europe, audience-centric journey with “Willkommen, Baby!”, a cluster of digital content targeted at parents-to-be. It was a game-changer, and nudged the publisher forward in its digital transformation. Here is how.

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estimated reading time 9 minutes

DC Thomson’s investigative documentaries help engage audiences, drive subscriptions

During its participation in the first edition of Table Stakes Europe in 2019, the Scottish group took a big step forward with the transformation of their newsroom from being print-focused to digital. They also began using the mini-publisher perspective, which has helped the company build a strong investigations unit.

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estimated reading time 7 minutes

La Voix du Nord converts and retains amateur football fans

Editorial coverage of amateur football is of interest to those who play it as well as their families, friends and sponsors: people who are loyal to their local teams in their victories and defeats. These engaged communities represent a significant potential for a regional daily newspaper. La Voix du Nord has long been aware of their importance and, since the end of 2021, has been saying it loud and clear to fans.

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estimated reading time 5 minutes

How targeting the Gen Z audience helped Czech News Center kickstart its TikTok presence

Aiming to reach younger audiences, the Czech publisher conducted an experiment that used TikTok as a primary channel to distribute its sports journalism targeted at young audiences. Having exceeded their initial goal on the social network, the experiment is now inspiring other newsrooms within the company to set up their own TikTok channels.

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estimated reading time 7 minutes

Schwäbisches Tagblatt reaches young and female audiences with a new crime podcast

In the beginning of 2022, the newspaper based in Tübingen in southwest Germany launched its first audio product, a podcast called “Am Gericht” (“At the courthouse”). The show looks at issues related to crime and justice, and it has been particularly successful among women, young audiences, and current and future legal professionals in the region.

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estimated reading time 6 minutes

Nederlands Dagblad: How a Christian newspaper is reaching out to the Netherland’s evangelical community

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.

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estimated reading time 10 minutes

Le Quotidien Jurassien: Small Swiss daily turbo-charges its digital transition with Big Bang

The French-language publisher has recently overhauled its website and updated its newsroom operations to support its digital transformation process. The renewed digital channels and streamlined newsroom workflows gave them a huge push with digital subscriptions.

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