Audiences

estimated reading time 4 minutes

Le Parisien reorganises to better serve readers and drive digital subscriptions

Le Parisien was the largest company in the first round of Table Stakes Europe with a newsroom of 440 journalists. The print newspaper is still by far the largest revenue generator for Le Parisien (90% of the revenue). However, with a steady annual decline in print paid circulation, the newspaper needs to gain 200,000 digital-only subscribers to offset the print decline and sustain its editorial ambitions.

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estimated reading time 4 minutes

DC Thomson serves targeted audienceS with mini-publisher teams

DC Thomson is a publisher based in Dundee, Scotland. The group owns magazines, radio stations and four daily newspapers: The Press and Journal, Evening Express, The Courier and The Evening Telegraph. The group joined Table Stakes to strengthen its internal Apollo programme, which was working on their digital transformation. Their challenge statement described their ambition for the 12-month programme: “We will refocus our newsroom – currently 95% print-focused – to one where we create higher quality, indispensable digital journalism and a first-class user experience for local audiences to drive subscriptions through a metered/premium paywall model.”

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estimated reading time 5 minutes

Henneo finds using a crucial metric key to ‘Going public’ success

The Zaragoza, Spain-based news media company Henneo, which publishes the newspapers 20 minutes and Heraldo de Aragon, has spent much of the past year focussing on its audiences and developing more targeted content. This is being done in concert with efforts to launch a digital subscription model.

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