As AI continues to develop rapidly, most industries are urgently trying to keep up with the evolving situation and the capabilities and risks presented by the new technology. El Nacional’s TSE challenge was to seize this opportunity. Building on its business publication, the Barcelona-based publisher launched an editorial product and a community for managers and entrepreneurs to decode the impact of AI.

The largest news group in eastern Germany launched an initiative to target Volkswagen enthusiasts in Saxony. VW being the region’s largest employer, the newspaper focused on content that appeals to the car manufacturer’s employees, suppliers, and customers. By doubling their output of VW-related stories, Freie Presse saw notable increases in both reader engagement and subscriptions.

During its time in Table Stakes Europe, Gremi Media, one of Poland’s leading media groups, embarked on a transformation journey to strengthen its foothold in the country’s digital market. Through its flagship newspaper, Rzeczpospolita, and its online platform rp.pl, the publisher is implementing a comprehensive audience strategy aimed at better identifying, segmenting, and serving its audiences, starting with a focus on professionals, executives and small business owners.

Through an initiative aimed primarily at younger female readers, The Irish Times has redefined its focus on key demographics, combining data-driven insights with qualitative feedback to create content that resonates with its readers’ lives and priorities.

After a successful first round, ARA returned to Table Stakes Europe with a new challenge: to embed audiences-first thinking across its entire editorial team. Building on its initial success with a website focused on housing in Barcelona, the team has started to help other parts of the newsroom shift towards audience-driven journalism.

Aiming to refresh its brand image and attract more male readers, the Hungarian publisher used its participation in Table Stakes Europe to start working on new types of automotive content, particularly around service and explanatory journalism. Success in this area has helped to build momentum for other experiments in the newsroom, from other focus audiences such as Wine and Tech, to a pilot around content monetisation.

The choice of target audiences within the framework of their Table Stakes Europe project quickly became evident to the Rossel Est Médias team. Operating in a region deeply attached to Champagne production, the group decided to address “those who make the wine and those who love it.”

2023-04-25. “We want to create emotional touchpoints that not only strengthen the loyalty of our existing readers to our brand but also engage with new audiences who have not yet experienced our platform, allowing them to form a positive first impression through one of our verticals,” says Bettina Widmer, of Switzerland’s Blick Group.

Aiming to reach younger audiences, the Czech publisher conducted an experiment that used TikTok as a primary channel to distribute its sports journalism targeted at young audiences. Having exceeded their initial goal on the social network, the experiment is now inspiring other newsrooms within the company to set up their own TikTok channels.

The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.