Families & young parents

estimated reading time 6 minutes

Germany’s Nordkurier creates newsletter to connect with former residents

Nordkurier, a news publisher based in the German state of Mecklenburg-Vorpommern in the country’s northeast, created a weekly newsletter that aims to strengthen the bonds between people who used to live in the region with the area’s present and its future. By autumn 2021, the newsletter had just over 3,500 subscribers, and apart from advertising it has also enabled other business opportunities for the publisher.

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estimated reading time 4 minutes

Spain’s Diario de Navarra refining strategies to boost digital subscribers

During the past year, the staff of Diario de Navarra (DN), a regional news publisher based in Pamplona, Spain, have been intensifying their efforts to drive digital subscriptions. The publisher is also targeting two specific audiences (families and professionals) as part of an effort to move from a generalist audience approach to segmented audiences.

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estimated reading time 8 minutes

Nordwest-Zeitung attracts new subscribers with a newsletter aimed at families

To support its ambitious goal for increasing digital subscriptions, the publisher, as you might expect, based in the far north-west of Germany, launched a newsletter in June targeted at families. Over 3000 people have subscribed to the newsletter since then, and it is also driving digital subscriptions on nwzonline.de.

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estimated reading time 4 minutes

How Germany’s Kölner Stadt-Anzeiger doubled their digital subscribers in a year by focusing on audiences

Kölner Stadt-Anzeiger (KStA) is a daily print newspaper and web publication, owned by DuMont, a regional publisher based in Cologne, Germany. During the past year, KStA made significant headway with the aim of focusing on specific audiences rather than general ones. The publisher used data analysis to identify the topics that engage its audience – and those that it could stop covering – with impressive results.

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estimated reading time 5 minutes

Henneo finds using a crucial metric key to ‘Going public’ success

The Zaragoza, Spain-based news media company Henneo, which publishes the newspapers 20 minutes and Heraldo de Aragon, has spent much of the past year focussing on its audiences and developing more targeted content. This is being done in concert with efforts to launch a digital subscription model.

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