Newsroom Organisation

estimated reading time 6 minutes

Wiener Zeitung: How to make progress with transformation when the business model falls down

The Austrian state-funded news publisher closed its printed paper during the Table Stakes Europe programme and overhauled its website and newsroom and used audience-focused experiments to test different formats of telling stories. The key goal: to reinvent public service journalism in Austria by moving away from the legacy of centuries-old print notifications to the boundless opportunities of deploying digitally-delivered news and information needed by Austrian audiences to make their lives better.

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estimated reading time 5 minutes

How Grupo Joly transformed its newsroom using data, meetings and internal playbooks

During its participation in Table Stakes Europe, Grupo Joly’s digital team made a firm commitment to establish and encourage new habits in the newsroom by restructuring teams and improving processes. Thanks to the work done over these months, which has included new approaches to the use of data, holding meetings and the creation of internal playbooks, the company has a firm plan for approaching the future of digital media based on ongoing innovation and adaptation and, above all, without losing sight of the focus on specific audiences.

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estimated reading time 6 minutes

Süddeutsche Zeitung: How can you drive change when you are still doing quite well?

Change and transformation are inevitable for publishers when the threat is huge. But for Süddeutsche Zeitung (SZ), there was no threat – at least in terms of digital subscriptions. Germany’s biggest quality daily newspaper had already undergone profound changes in recent years – and was able to increase its subscriber base month after month – already before it joined Table Stakes Europe.

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estimated reading time 4 minutes

Audiences at the heart of Karjalainen’s radical newsroom overhaul

The Finnish local newspaper overhauled its entire newsroom based on lessons learned from successful audience-focused experiments. The key objective: to better engage new, younger digital subscribers. “Everything we do, every day, should only be things that support our goals. We have tried to build a structure that forces us to do that,” said
Jyrki Utriainen, Karjalainen’s Managing Editor.

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estimated reading time 5 minutes

How targeting the Gen Z audience helped Czech News Center kickstart its TikTok presence

Aiming to reach younger audiences, the Czech publisher conducted an experiment that used TikTok as a primary channel to distribute its sports journalism targeted at young audiences. Having exceeded their initial goal on the social network, the experiment is now inspiring other newsrooms within the company to set up their own TikTok channels.

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estimated reading time 7 minutes

Schwäbisches Tagblatt reaches young and female audiences with a new crime podcast

In the beginning of 2022, the newspaper based in Tübingen in southwest Germany launched its first audio product, a podcast called “Am Gericht” (“At the courthouse”). The show looks at issues related to crime and justice, and it has been particularly successful among women, young audiences, and current and future legal professionals in the region.

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estimated reading time 6 minutes

Nederlands Dagblad: How a Christian newspaper is reaching out to the Netherland’s evangelical community

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.

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estimated reading time 10 minutes

Le Quotidien Jurassien: Small Swiss daily turbo-charges its digital transition with Big Bang

The French-language publisher has recently overhauled its website and updated its newsroom operations to support its digital transformation process. The renewed digital channels and streamlined newsroom workflows gave them a huge push with digital subscriptions.

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estimated reading time 5 minutes

Spain’s Vocento finds success with digital-first section

Vocento’s lifestyle and health section Vivir was hit hard by the pandemic. But moving away from print-centred workflows and adopting a digital-first mindset allowed the group to boost traffic, turning it into a success that can serve as a model for other sections.

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estimated reading time 8 minutes

Les Echos: Making a subscription-based business model thrive through strengthened collaboration and a new focus on audiences

Table Stakes Europe allowed the French publisher to streamline collaboration between the newsroom and other departments of the company, and provided structure to clarify governance in the newsroom. Over the course of the programme, Les Echos also made significant progress with segmenting and serving specific content to its target audiences, including female readers and the start-up ecosystem.

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