The UK publisher’s newsletter “Brummie Muslims” features a mix of content from lifestyle to food tips and political news aimed at the diverse Muslim community living in the West Midlands region. Its success has generated numerous learnings about audience engagement, and has opened the door for other possible newsletters for different communities.

During its participation in the Table Stakes Europe programme, the Tribune de Genève team identified several audiences they could better target. One of these is very specific to its geographical area, namely cross-border commuters, a large group of Swiss and French people who live and work between Geneva and neighbouring France.

The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.