The daily newspaper started its Table Stakes project with the aim of accelerating its digital transformation and leveraging its 10th-year anniversary event to increase its digital subscriber count. When the news agenda disrupted their roadmap, L’Opinion’s Table Stakes team quickly identified a new focus audience: people who want to make the most of their last 15–20 years of working life.

Aiming to refresh its brand image and attract more male readers, the Hungarian publisher used its participation in Table Stakes Europe to start working on new types of automotive content, particularly around service and explanatory journalism. Success in this area has helped to build momentum for other experiments in the newsroom, from other focus audiences such as Wine and Tech, to a pilot around content monetisation.

The choice of target audiences within the framework of their Table Stakes Europe project quickly became evident to the Rossel Est Médias team. Operating in a region deeply attached to Champagne production, the group decided to address “those who make the wine and those who love it.”

Challenging conventional wisdom, the Abendblatt team’s journey with Table Stakes Europe has allowed them to prove that regional cultural content, when done well, CAN attract new digital subscribers. The successes of the culture desk are now inspiring change in the wider newsroom.

The French media company decided to target women working in the finance sector after identifying a critical gap in the demographics of their subscribers and event attendees. The aim is to help women build careers in finance by producing content that helps them create aspirational professional paths and by providing useful networking opportunities.

2022-12-08. The UK publisher’s newsletter “Brummie Muslims” features a mix of content from lifestyle to food tips and political news aimed at the diverse Muslim community living in the West Midlands region. Its success has generated numerous learnings about audience engagement, and has opened the door for other possible newsletters for different communities.

2022-12-08. During its participation in the Table Stakes Europe programme, the Tribune de Genève team identified several audiences they could better target. One of these is very specific to its geographical area, namely cross-border commuters, a large group of Swiss and French people who live and work between Geneva and neighbouring France.

The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.