Change and transformation are inevitable for publishers when the threat is huge. But for Süddeutsche Zeitung (SZ), there was no threat – at least in terms of digital subscriptions. Germany’s biggest quality daily newspaper had already undergone profound changes in recent years – and was able to increase its subscriber base month after month – already before it joined Table Stakes Europe.

Aiming to reach younger audiences, the Czech publisher conducted an experiment that used TikTok as a primary channel to distribute its sports journalism targeted at young audiences. Having exceeded their initial goal on the social network, the experiment is now inspiring other newsrooms within the company to set up their own TikTok channels.

In the beginning of 2022, the newspaper based in Tübingen in southwest Germany launched its first audio product, a podcast called “Am Gericht” (“At the courthouse”). The show looks at issues related to crime and justice, and it has been particularly successful among women, young audiences, and current and future legal professionals in the region.

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.