As AI continues to develop rapidly, most industries are urgently trying to keep up with the evolving situation and the capabilities and risks presented by the new technology. El Nacional’s TSE challenge was to seize this opportunity. Building on its business publication, the Barcelona-based publisher launched an editorial product and a community for managers and entrepreneurs to decode the impact of AI.

To support its ambitious goal for increasing digital subscriptions, the publisher, as you might expect, based in the far north-west of Germany, launched a newsletter in June targeted at families. Over 3000 people have subscribed to the newsletter since then, and it is also driving digital subscriptions on nwzonline.de.

Table Stakes Europe allowed the French publisher to streamline collaboration between the newsroom and other departments of the company, and provided structure to clarify governance in the newsroom. Over the course of the programme, Les Echos also made significant progress with segmenting and serving specific content to its target audiences, including female readers and the start-up ecosystem.