Table Stakes

estimated reading time 5 minutes

Spanish Legion, foodies content helps La Voz de Almería drive progress towards digital subscriptions

The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.

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estimated reading time 7 minutes

Schwäbisches Tagblatt reaches young and female audiences with a new crime podcast

In the beginning of 2022, the newspaper based in Tübingen in southwest Germany launched its first audio product, a podcast called “Am Gericht” (“At the courthouse”). The show looks at issues related to crime and justice, and it has been particularly successful among women, young audiences, and current and future legal professionals in the region.

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estimated reading time 6 minutes

Nederlands Dagblad: How a Christian newspaper is reaching out to the Netherland’s evangelical community

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.

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estimated reading time 10 minutes

Le Quotidien Jurassien: Small Swiss daily turbo-charges its digital transition with Big Bang

The French-language publisher has recently overhauled its website and updated its newsroom operations to support its digital transformation process. The renewed digital channels and streamlined newsroom workflows gave them a huge push with digital subscriptions.

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estimated reading time 5 minutes

ARA combats churn with data dashboards and website redesign

The Spanish publisher has created new dashboards that give insights about the performance of its online content and help inform its newsroom’s editorial planning. The company has also conducted a website and app redesign, which has produced higher reader engagement while also reducing churn.

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estimated reading time 5 minutes

Heidenheimer Zeitung tackles newsroom reorganisation based on habits and concerns of local readers

During its participation in Table Stakes Europe in 2019–2020, the German newspaper made significant progress in establishing a new digital-first, audience-focused workflow. Since then, the publisher has continued to innovate on how it covers local news, and it has created a new product – an evening news summary – that matches its readers’ interests and habits.

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estimated reading time 7 minutes

TSE participant perspective: interview with Tiroler Tageszeitung

The Austrian publisher had already made the strategic decision to focus on digital subscriptions when it joined Table Stakes Europe, and this year they launched a freemium paywall. In this interview they discuss how the TSE experience helped them engage their audience and increase their digital subscriptions.

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estimated reading time 6 minutes

Community Lab: 24heures rediscovers its communities with a new approach to audiences

The daily 24heures has a real presence across the canton of Vaud and its capital, Lausanne. One of the things that set this area apart is the diversity of the foreigners who call it home. Although these people number close to 260,000, articles about their lives, interests and concerns are few and far between. As part of its Table Stakes Europe challenge, the 24heures team went out to find out more about Portuguese expats, who make up the largest foreign community in the area.

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estimated reading time 5 minutes

Spain’s Vocento finds success with digital-first section

Vocento’s lifestyle and health section Vivir was hit hard by the pandemic. But moving away from print-centred workflows and adopting a digital-first mindset allowed the group to boost traffic, turning it into a success that can serve as a model for other sections.

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estimated reading time 6 minutes

Germany’s Nordkurier creates newsletter to connect with former residents

Nordkurier, a news publisher based in the German state of Mecklenburg-Vorpommern in the country’s northeast, created a weekly newsletter that aims to strengthen the bonds between people who used to live in the region with the area’s present and its future. By autumn 2021, the newsletter had just over 3,500 subscribers, and apart from advertising it has also enabled other business opportunities for the publisher.

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