Table Stakes

estimated reading time 4 minutes

How Germany’s Kölner Stadt-Anzeiger doubled their digital subscribers in a year by focusing on audiences

Kölner Stadt-Anzeiger (KStA) is a daily print newspaper and web publication, owned by DuMont, a regional publisher based in Cologne, Germany. During the past year, KStA made significant headway with the aim of focusing on specific audiences rather than general ones. The publisher used data analysis to identify the topics that engage its audience – and those that it could stop covering – with impressive results.

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estimated reading time 5 minutes

How ARA tackled their gaps decisively

Barcelona-based news brand ARA launched in 2010. They publish a print newspaper and have a digital presence (website and apps) with ara. cat. ARA has editions in Catalonia, Andorra, Girona, Tarragona, Lleida, Balearic Islands and Valencia. There is also ARA in Spanish and a selection of articles in English.

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estimated reading time 4 minutes

Le Parisien reorganises to better serve readers and drive digital subscriptions

Le Parisien was the largest company in the first round of Table Stakes Europe with a newsroom of 440 journalists. The print newspaper is still by far the largest revenue generator for Le Parisien (90% of the revenue). However, with a steady annual decline in print paid circulation, the newspaper needs to gain 200,000 digital-only subscribers to offset the print decline and sustain its editorial ambitions.

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estimated reading time 3 minutes

Le Télégramme: The power of empowerment – local mini-publisher teams with direct access to data colleagues

Le Télégramme has always been recognised as one of the best regional daily newspapers in France. Its 150,000 print (home delivery) subscribers are loyal but ageing and Le Télégramme needs to speed up the acquisition of digital subscribers to fuel its growth again.

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estimated reading time 4 minutes

DC Thomson serves targeted audienceS with mini-publisher teams

DC Thomson is a publisher based in Dundee, Scotland. The group owns magazines, radio stations and four daily newspapers: The Press and Journal, Evening Express, The Courier and The Evening Telegraph. The group joined Table Stakes to strengthen its internal Apollo programme, which was working on their digital transformation. Their challenge statement described their ambition for the 12-month programme: “We will refocus our newsroom – currently 95% print-focused – to one where we create higher quality, indispensable digital journalism and a first-class user experience for local audiences to drive subscriptions through a metered/premium paywall model.”

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estimated reading time 5 minutes

Henneo finds using a crucial metric key to ‘Going public’ success

The Zaragoza, Spain-based news media company Henneo, which publishes the newspapers 20 minutes and Heraldo de Aragon, has spent much of the past year focussing on its audiences and developing more targeted content. This is being done in concert with efforts to launch a digital subscription model.

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estimated reading time 6 minutes

‘Going public’ How Südkurier handled this essential TSE step

Südkurier is a regional daily newspaper based in Constance in the south of Germany. The paper is published six times a week, and has a circulation of around 115,000 copies. There are 11 local editions and 15 local offices. Part of the larger media company Pressedruck, Südkurier has around 700 employees, about 100 of whom work in editorial.

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