Table Stakes

estimated reading time 3 minutes

TikTok: Le Parisien’s journey from zero to 400,000 followers

A participant in an earlier Table Stakes Europe round, Le Parisien has established a strong foundation on TikTok since it started publishing on the platform a year ago. Here, the company’s head of video shares what they have learned along the way.

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estimated reading time 5 minutes

How The Conversation used audiences-informed commissioning to increase engagement among young professionals

The UK-based publisher planned to adopt a new approach to covering topics relevant to people in their twenties and thirties. The result – Quarter Life, a series of articles for young professionals – has been an eye-opener in showing the impact of audiences-targeted journalism.

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estimated reading time 7 minutes

Six steps that helped NWT gain younger readers and increase reader revenue

An ageing subscriber base in print. A weak flow of new young paying digital readers. And no real focus on how to tackle the problem. That was the situation for NWT, a regional Swedish news outlet, in October 2021. One year later – a total change. This is how NWT succeeded in reaching young audiences and increasing revenue from that target group, and what six steps it took to build a better and younger future.

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estimated reading time 5 minutes

Spanish Legion, foodies content helps La Voz de Almería drive progress towards digital subscriptions

The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.

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estimated reading time 7 minutes

Schwäbisches Tagblatt reaches young and female audiences with a new crime podcast

In the beginning of 2022, the newspaper based in Tübingen in southwest Germany launched its first audio product, a podcast called “Am Gericht” (“At the courthouse”). The show looks at issues related to crime and justice, and it has been particularly successful among women, young audiences, and current and future legal professionals in the region.

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estimated reading time 6 minutes

Nederlands Dagblad: How a Christian newspaper is reaching out to the Netherland’s evangelical community

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.

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estimated reading time 10 minutes

Le Quotidien Jurassien: Small Swiss daily turbo-charges its digital transition with Big Bang

The French-language publisher has recently overhauled its website and updated its newsroom operations to support its digital transformation process. The renewed digital channels and streamlined newsroom workflows gave them a huge push with digital subscriptions.

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estimated reading time 5 minutes

ARA combats churn with data dashboards and website redesign

The Spanish publisher has created new dashboards that give insights about the performance of its online content and help inform its newsroom’s editorial planning. The company has also conducted a website and app redesign, which has produced higher reader engagement while also reducing churn.

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estimated reading time 5 minutes

Heidenheimer Zeitung tackles newsroom reorganisation based on habits and concerns of local readers

During its participation in Table Stakes Europe in 2019–2020, the German newspaper made significant progress in establishing a new digital-first, audience-focused workflow. Since then, the publisher has continued to innovate on how it covers local news, and it has created a new product – an evening news summary – that matches its readers’ interests and habits.

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estimated reading time 7 minutes

TSE participant perspective: interview with Tiroler Tageszeitung

The Austrian publisher had already made the strategic decision to focus on digital subscriptions when it joined Table Stakes Europe, and this year they launched a freemium paywall. In this interview they discuss how the TSE experience helped them engage their audience and increase their digital subscriptions.

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