estimated reading time 5 minutes
The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.
estimated reading time 4 minutes
DC Thomson is a publisher based in Dundee, Scotland. The group owns magazines, radio stations and four daily newspapers: The Press and Journal, Evening Express, The Courier and The Evening Telegraph. The group joined Table Stakes to strengthen its internal Apollo programme, which was working on their digital transformation. Their challenge statement described their ambition for the 12-month programme: “We will refocus our newsroom – currently 95% print-focused – to one where we create higher quality, indispensable digital journalism and a first-class user experience for local audiences to drive subscriptions through a metered/premium paywall model.”