Responses to tablet advertising can be up to 40 times higher than online ads, according to a recently released study by the U.K.’s Newsworks. Vanessa Clifford, Deputy Chief Executive of Newsworks, presented the Tablet Project and its results during a session at WAN-IFRA’s World Advertising Forum on Tuesday afternoon in Torino, Italy.
While Europe leads rankings for press freedoms worldwide, its position is put to test in some countries where restrictions to media freedom and increased pressures on journalists continue to raise concerns. In efforts to spark awareness about press freedom violations, a mapping project led by Index of Censorship and the Osservatorio Balcani e Caucaso is crowd-sourcing media freedom violations across the European Union and five candidate countries at Mediafreedom.ushahidi.com.
Protests are spreading across Brazil’s major cities as the country readies itself for the beginning of the World Cup on the 12 June. In the wake of last year’s violent clashes, there are growing concerns for the safety of journalists as tensions continue to escalate.
There is no alternative to finding and developing alternative business models for the news media industry, with mobile and data opportunities topping the list.
“We want to show that people have changed when embracing newspapers,” says Suzanne Raitt, Vice President Marketing and Innovation, Newspapers Canada, during a session Tuesday at WAN-IFRA’s World Advertising Forum in Torino, Italy.
Extending brands in the current market is necessary to lead to more profitability for media organisations, according to Gary McNish, Managing Director of NASA (National Advertising Sales Agency), U.K., during a session at WAN-IFRA’s World Advertising Forum in Torino, Italy.
What are the key attributes of an effective editor in a time of constant and dramatic upheaval in the news business? David Boardman, Dean of the School of Media and Communication at Temple University, Philadelphia, USA, shared his formula for the effective evolving editor at the World Editors Forum in Torino today.
How to do more with less? That is the “million dollar question” that was addressed in a session titled, “One size does not fit all – maximising results with limited capacity and smart approaches,” during the World Newspaper Congress in Torino.
While paid-for-digital circulation has been growing and is predicted to keep growing, the fact is that most of us are still reliant on print for our revenues, says Eamonn Byrne, Director, The Byrne Partnership, UK.
One of the toughest tests of ethical journalism in Europe is the tragic story of migration involving thousands of poverty-stricken men, women and children from Africa and the Middle East – many of them fugitives from war – who risk their lives to make the perilous crossing of stormy seas to seek sanctuary on the southern shores of Italy and Spain.
The need to urgently shield investigative journalism in the post-Snowden era is the burning issue in newsrooms globally, according to the World Editors Forum Trends in Newsrooms 2014 report, launched in Italy, today.
Newspapers are currently in a rebuilding stage, block by block, says U.S.-based media analyst Ken Doctor, adding: “I call this the age of crossover.” While only 5 to 10 percent of publishers’ income currently comes from digital, today is about new ideas and new models, which is part of the long-term transition the industry is going through.