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The Table Stakes programme is designed to accelerate the transition of journalism from print to digital, to help newsrooms change their practices, reach new audiences and better engage their communities. Since 2019, a total of 57 news publishers have participated in Table Stakes Europe, structured around 7 core principles for digital sustainability, and above all, audienceS first. Read on for the stories of some of those teams.
We’ve assigned all the case studies from Table Stakes Europe to specific topics. As we add more content and case studies, we’ll expand the range of Topics and sub-topics!
estimated reading time 7 minutes
Through an initiative aimed primarily at younger female readers, The Irish Times has redefined its focus on key demographics, combining data-driven insights with qualitative feedback to create content that resonates with its readers’ lives and priorities.
estimated reading time 6 minutes
As AI continues to develop rapidly, most industries are urgently trying to keep up with the evolving situation and the capabilities and risks presented by the new technology. El Nacional’s TSE challenge was to seize this opportunity. Building on its business publication, the Barcelona-based publisher launched an editorial product and a community for managers and entrepreneurs to decode the impact of AI.
estimated reading time 6 minutes
When the world’s biggest superstar, Taylor Swift, announced her tour dates in Germany, the team at Rheinische Post saw an opportunity to connect with a passionate, younger audience. The result was “Waiting for Taylor,” a 10-week newsletter dedicated to Swift’s fans. The German publisher’s fan-centric experiment during its second round in TSE went on to inspire other audience engagement initiatives, redefining how a local newsroom can connect with readers.
estimated reading time 5 minutes
Can professional and institutional audiences be targeted with the same engagement strategies as the general public? General interest news media include a B2B component in their subscription revenues and, at best, have a dedicated team focused on developing this target audience. By applying the Table Stakes methodology and tools, the French publisher Mediapart has developed new strategies to better attract and retain the B2B segment.