World Press Trends is the primary and most authoritative source of data on the newspaper industry worldwide, published annually since 1989. The annual study from WAN-IFRA offers an in-depth look at the current and future state of the global news media industry
WAN-IFRA members can access the annual report for free in our Knowledge Hub. Non-members interested in purchasing the report can contact us at: customerservice@wan-ifra.org.
World Press Trends Outlook 2024-25
This is the 35th annual World Press Trends Outlook report. This year’s report reveals that publishers are upbeat about 2025 and beyond, despite print revenue plummeting.
As in previous years, this study is grounded in findings from a comprehensive survey of senior media executives and newsroom leaders. More than 240 participants, across 85 countries, contributed insights into pivotal areas of the news media business. This includes trends in revenue generation, business outgoings, digital transformation, relationships with technology platforms, and press freedom.
These expert insights, coupled with case studies from around the world, offer us a fresh perspective on the health of the news industry and today’s media landscape.
Here is what you will find in the report:
Chapter 1: Key Performance Indicators
- Core revenue decline continues, but signs of slowing the ‘bleeding’
- Print still brings in 82 % of circulation revenue
- The headwinds get stronger for advertising
Chapter 2: Revenue Trends
- The continued importance of print
- Growth in digital revenues
- Other income streams becoming more prominent
Chapter 3: Digital Transformation and Business Outlook
- Business Outlook
- Profitability
- An uneven picture
- Digital Transformation
Chapter 4: The Cost of Doing Business
- Costs and Outgoings
- Investment Priorities
- Moving Forward
Chapter 5: Artificial Intelligence and Relationships with Platforms
- AI Readiness
- Relationship with Platforms
Chapter 6: Media and Press Freedom
- Attacks on many fronts
- The Global Picture
- Looking Ahead
CONTRIBUTORS
- Damian Radcliffe
- Dr. Francois Nel
- Teemu Henriksson
- Dean Roper