The time for monetising fly-bys is over. Loyal readers, brand lovers, registered users, and paying subscribers are at the heart of a successful digital revenue strategy.
The newsroom is now the primary value driver of digital value.
As we say in our Table Stakes Europe programme, “digital-first, print later and better”.
Besides the newsroom, a successful digital news business needs professional UX, sophisticated marketing, defined onboarding processes, retention strategy, joint goals and KPIs, clear pricing and a host of other capabilities.
Focus Areas
Subscription Marketing, including customer journey, retention, product and pricing
Editorial strategies for engaging, high-performing, premium content
Premium advertising from branded content to ad alliances
Initiatives to support our members
TABLE STAKES EUROPE – WAN-IFRA’s Table Stakes Europe programme is designed to accelerate the transition of journalism from print to digital, to help newsrooms change their practices, reach new audiences and better engage their communities. Since 2019, a total of 57 news publishers have participated in this 12 month-long performance-based change programme structured around 7 core principles for digital sustainability, and above all, audienceS first. See the impact reports on the first two years of the programme. Table Stakes Europe is made possible by the Google News Initiative Digital Growth Programme.
TABLE STAKES EUROPE KNOWLEDGE BASE is an online resource with case studies that highlight various topics around digital transformation and audience-focused workflows. The Knowledge Base is available in English, French, German and Spanish and is searchable by geography, theme, or news product type. More cases will continue to be added throughout the year!
THE DATA SCIENCE EXPERT GROUP is an international community of practice for news media professionals working in data science, data analytics and data engineering. Members interact and learn together regularly with a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problems. Our goal is to arm practitioners with powerful journalism analytics built around newsroom priorities to grow audiences, deepen engagement and drive subscriptions.
MEDIA MANAGEMENT ACCELERATOR Our video e-learning was created to support publishers in reaching digital revenue goals. They can be used to kick-start discussions in internal workshops – or for new starters looking to get up to speed with digital strategy. The six courses in this e-learning platform embolden publishers to examine the diverse facets of digital revenue, and to apply the principal learnings from each into their newsrooms and businesses. There is even a Certification process with a project to be completed at the end. We keep the courses up-to-date and add content on a regular basis in multiple languages!
THE NEWSROOM SUMMIT AND CMS DAY is a long-running conference for editors with direct responsibility for delivering value to online subscribers. From the content that sells, to the changing roles in the newsroom.
100KCLUB – an expert-led programme for advanced digital subs players with more than 100k pure digital subscribers. Renamed from the eRev programme, we have more than a decade of experience and more than 20 private reports published to date for publisher members focused on optimising reader revenue.
More in Latin America …
Cultural Change Ignition Program for Latin American News Publishers supported by the Facebook Journalism Project and with the goal of helping selected executives update their digital and management skills as they guide their companies into the future.
More in Africa …
Digital Media Africa is the continent’s leading conference on revenue topics, helping grow the nascent paid content market, explore new digital revenue opportunities and deal with important issues of trust and journalist safety, together with our Women in News programme.
More in Asia …
GNI APAC Subscriptions Lab – a four-month intensive programme to designed to accelerate their journeys in building lighthouse examples of subscription success in the region.
Tap into our knowledge
As members you can reach out directly to arrange a discussion with our in-house topic specialists Martin Fröhlich and Valérie Arnould. Maybe you need a readiness check on a new product or offer? Or you’re looking for a relevant case study? Just send us an email!
Martin Fröhlich, Director, Digital revenue Network. Before joining WAN-IFRA, Martin Fröhlich was Deputy Head of Newsroom at Redaktionsgemeinschaft ostwestfaelisch-lippischer Verlage and worked at the Neue Westfälische publishing house in Bielefeld for 13 years. He has been in the industry for more than 25 years. During his career he worked as a reporter, editor, media coach, head of department, project manager, moderator and technical adviser. In the last decade, his focus lay on the digital transformation of editorial processes, products, management and writing. He led several projects in this field and knows about the challenge of transforming thinking and doing that have been dominated by the print channel for a long time. Froehlich started his career at a small local newspaper and joined a much bigger company later. He holds a degree in history of Bielefeld University and is also an experienced author in the fields of health and sports.
Valérie Arnould, Deputy Director, Digital Revenue Network After a decade working as a journalist covering the media industry (press, radio, TV and advertising), Valérie joined WAN-IFRA in 1997 as editor-in-chief of the French magazine, then deputy editor-in-chief for all languages, while also working on research projects (e.g. Alternative revenue streams for publishers in 2016; Paid digital content: the journey begins in 2013), executive programmes (Media Management Accelerator e-learning platform, eRev), digital media conference programming (our Digital Media Europe series, the World News Media Congress) and consultancy projects. She is currently Deputy Director of WAN-IFRA’s Digital revenue network unit. Valérie holds a master’s degree from IFP, University Paris II and a master’s degree in Political Science, Paris II.