Brazil: Fact-checking, a core skill of news media, emerges as a business strategy
2022-05-19. Fact-checking is in the DNA of professional standards, and some media companies, like Agência Lupa in Brazil, have built an entire business on it, providing fact-checking services for numerous clients, and also teaching citizens to better scrutinise their news. This case study is drawn from a collection of inspiring initiatives on ensuring media visibility, written by Larry Kilman for UNESCO.