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How Spain’s El Confidencial gained 30k subscribers in a year

2021-10-14. El Confidencial, one of the biggest pure digital news players in Spain, started charging readers for its content only recently, in 2020. While it may seem a little late to publishers in other parts of the world, reader revenue and digital subscriptions have only become a major topic of conversation in Spain in the past couple of years.

Mediahuis’ plan to create a fully data-driven customer journey

2021-10-13. With news organisations increasingly focusing on their digital subscription business, finding ways to improve acquisition and retention of subscribers has become key. Seeking to achieve this in a personalised and efficient manner, Mediahuis is aiming to implement a fully data-driven customer journey. Here’s how they are doing it.

Tips for cultivating a reader-centric newsroom

2021-10-13. As reader subscriptions become an increasingly important part of the newsroom revenue mix, many news publishers will find the need for changes that require organisation-wide collaboration.

Young users and old-school metrics: How 24sata reinvented itself to become Croatia’s top media company

2021-10-12. JoomBoos, owned by Croatia’s top media outlet 24sata, is the country’s most-watched YouTube channel catering to Generations Z and Alpha. During WAN-IFRA’s recent Digital Media Asia conference, Matej Lončarić, Director of Video Operations and media brands JoomBoos & miss7, explained how JoomBoos has monetised its videos and adopted linear TV’s ad metrics to grow its revenues by 35 percent in a year.

Retaining subscribers: Key learnings from The Atlantic and MediaNews Group

2021-10-08. While retention is extremely important, it cannot be considered as an objective in itself says Louis Deering, Vice President of Digital Subscriptions of MediaNews Group, publisher of the San José Mercury News, Boston Herald, and The Denver Post.

Golden Pen of Freedom laureates Maria Ressa and Dmitry Muratov awarded Nobel Peace Prize

2021-10-08. “Free, independent and fact-based journalism serves to protect against abuse of power, lies and war propaganda. Without freedom of expression and freedom of the press, it will be difficult to successfully promote fraternity between nations, disarmament and a better world order to succeed in our time.” Nobel committee chair, Berit Reiss-Andersen.

Podcast: Where is the money? Financing African media

2021-10-08. Join us for the latest episode of The Backstory Media Freedom podcast as we explore how African media companies are finding innovative ways of coping – and thriving – in the midst of huge economic uncertainty.

How regional newspapers increased display ad sales 300% during the pandemic

How can local and regional newspapers and their ad clients extend the lifeline and value of small print-only ads? A session during the recent Digital Media Europe 2021 delved into the automated and smart ad approach, specifically how three regional papers adopted a longtail strategy of selling display ads during the pandemic with positive results, with an assist from Transmatico’s smart ads technology. | Sponsored Content

World’s press, book publishers and journalists condemn Pakistan plan for strict control over media

2021-10-06. WAN-IFRA, the International Publishers Association (IPA), and the International Federation of Journalists (IFJ) call on Pakistani authorities to retract plans to establish the ‘Pakistan Media Development Authority’ (PMDA) that risks placing strict state control over all media.

‘Listen’ and ‘Auditorial’ experiments shed a positive light on audio’s accessibility

2021-10-06. Two experiments with producing audio content illustrate the challenges and opportunities for news publishers in this booming space.

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