How Germany’s Die Zeit boosted conversions by 8 percent in 2022

2023-05-30. Die Zeit is a weekly German newspaper and among the most successful European publishers that has explored subscriptions as a revenue stream. Here’s how the company experimented with early retention strategies and fostered routines with its audience.

Want new, engaged and young readers? Make them play!

2023-05-26. The gamification of news keeps proving successful for news media websites. Norkon’s Fantasy Funds for example, allowed reputable financial news media to engage up to 24k players, increasing significantly readers and subscribers. Also WAN-IFRA is making its contribution to playing with news, thanks to the project NewsArcade.

New survey finds half of newsrooms use Generative AI tools; only 20% have guidelines in place

2023-05-25. A new WAN-IFRA survey, conducted in collaboration with SCHICKLER Consulting, sets a barometer of where news publishers stand so far on using Generative AI.

‘Exploration and experimentation are key to media’s survival’ – what AI can do for your newsroom – and audience

2023-05-24. Even as media players veer between “despair and enthusiasm” at the threats and opportunities presented by AI, experts at WAN-IFRA’s Digital Media Europe 2023 event illustrated examples of generative AI’s transformative powers.

Journalism is the key to winning Ukraine’s war on corruption

2023-05-23. The fight for democracy and freedom in Ukraine is being fought on two fronts, one against the deadly weapons of Russian invaders and another against the enemy within – bribery and corruption, writes Aidan White of the Ethical Journalism Network.

How subscriber-only newsletters help The New York Times boost retention

2023-05-22. During the past couple of years, The New York Times has been aligning the strategy of its large newsletter portfolio with the company’s ambitious goal of becoming the indispensable subscription news source for every curious English-speaker around the world.

Amedia capitalises on streaming to engage Norway’s sports fans

2023-05-22. Amedia is Norway’s largest news publisher with more than 100 news titles across the country. While Norway’s population is small, just 5.4 million, they have a huge number of sports fans, with about half the country interested in local sport.

Winners of WAN-IFRA’s Digital Media Awards Americas announced

2023-05-17. Congratulations to the 81 participating companies with more than 150 projects that have made the first combined edition of the Digital Media Awards LATAM & North America the most competitive in the history of WAN-IFRA Americas. Learn a little more about the winning projects below.

Web3: How decentralised technology could change journalism

2023-05-15. As web3 becomes more prevalent in the online space, and news publishers continue to experiment, new prototypes could provide ways for publications to take advantage of the facilities web3 has to offer.

Copenhagen to host WAN-IFRA’s World News Media Congress in 2024

2023-05-15. The World Association of News Publishers (WAN-IFRA) has announced that the 75th World News Media Congress will be held in Copenhagen, Denmark, from 27 to 29 May 2024, in partnership with Danske Medier, the Danish Media Association.