How Mediahuis used data to increase retention by 14 percent in 3 months

2023-06-07. Like most publishers, Mediahuis, headquartered in Belgium, faces the double challenge of not just converting leads into digital subscribers but more importantly, retaining its current user base.

4 lessons from 4 years as an Impact Editor – and why your newsroom needs one

2023-06-07. “Information is power; let’s really harness that power” – The Bureau’s Miriam Wells goes beyond the metrics to measure the social value of journalism – with resounding impact.

Should every journalist be able to create videos? Le Parisien and NTM share contrasting video strategies

2023-06-01. The French newspaper has built a specialised, 20-strong video department, while the Swedish media company expects every reporter to have the skills to produce video content.

How Germany’s Die Zeit boosted conversions by 8 percent in 2022

2023-05-30. Die Zeit is a weekly German newspaper and among the most successful European publishers that has explored subscriptions as a revenue stream. Here’s how the company experimented with early retention strategies and fostered routines with its audience.

Want new, engaged and young readers? Make them play!

2023-05-26. The gamification of news keeps proving successful for news media websites. Norkon’s Fantasy Funds for example, allowed reputable financial news media to engage up to 24k players, increasing significantly readers and subscribers. Also WAN-IFRA is making its contribution to playing with news, thanks to the project NewsArcade.

New survey finds half of newsrooms use Generative AI tools; only 20% have guidelines in place

2023-05-25. A new WAN-IFRA survey, conducted in collaboration with SCHICKLER Consulting, sets a barometer of where news publishers stand so far on using Generative AI.

‘Exploration and experimentation are key to media’s survival’ – what AI can do for your newsroom – and audience

2023-05-24. Even as media players veer between “despair and enthusiasm” at the threats and opportunities presented by AI, experts at WAN-IFRA’s Digital Media Europe 2023 event illustrated examples of generative AI’s transformative powers.

Journalism is the key to winning Ukraine’s war on corruption

2023-05-23. The fight for democracy and freedom in Ukraine is being fought on two fronts, one against the deadly weapons of Russian invaders and another against the enemy within – bribery and corruption, writes Aidan White of the Ethical Journalism Network.

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How subscriber-only newsletters help The New York Times boost retention

2023-05-22. During the past couple of years, The New York Times has been aligning the strategy of its large newsletter portfolio with the company’s ambitious goal of becoming the indispensable subscription news source for every curious English-speaker around the world.

Amedia capitalises on streaming to engage Norway’s sports fans

2023-05-22. Amedia is Norway’s largest news publisher with more than 100 news titles across the country. While Norway’s population is small, just 5.4 million, they have a huge number of sports fans, with about half the country interested in local sport.