News

Mobile app subscribers ’10x more likely to become paid subscribers’ for NDTV Profit

2024-03-18. In the current media market, with plummeting ad revenues and the impending demise of third-party cookies, subscriptions have become a priority for most publishers worldwide.

DMI2024 key message: Explore usability of AI and adapt it early for the right reasons

2024-03-18. The annual edition of WAN-IFRA’s Digital Media India (DMI) was held in New Delhi on 13 and 14 March. It also hosted the Digital Media Awards South Asia 2023 presentation, with HT Labs (Hindustan Media Ventures Limited) bagging the Champion Publisher Award.

No hay posibilidad de tener suscripción si la marca no significa algo para la gente y es una referencia.

El 2023 ha sido para el grupo Clarín un año de cosechar éxitos, hemos visto con admiración como Clarín rebasaba el techo de los 700.000 suscriptores, cómo invertía en tecnología abriendo nuevas fuentes de ingresos junto a Hiberus y lanzaba su asistente de lectura basado en IAG UAlter.

How Bertelsmann Marketing Services reduced their energy consumption – Case study

2024-02-29. Lars Peters, Director of Energy Management, Bertelsmann Marketing Services, presented the case of energy saving at Bertelsmann.

Despite AI, audience preferences still central to content production

2024-02-28. Despite all the attention on artificial intelligence (AI), machine-based learning, and various other technological advancements, the audience remains at the centre of journalism and news business models.

Innovate Local: How a new ad product helps Bonnier News create value for readers and local businesses

2024-02-26. In this article, based on our second Innovate Local webinar, we focus on Bonnier News Local’s ad product “Handla lokalt” (Shop Locally), which is easy to understand, easy to buy and has a natural link to social media – all of which makes it attractive to advertisers.

Hildesheimer Allgemeine Zeitung succeeds by focusing on reader needs

2024-02-21. The German publisher created a successful new brand for food and gastronomy content and transformed its approach to covering local music festivals. These and other audience-focused efforts have dramatically improved their performance metrics and paved the way for future digital revenue growth.

WAN-IFRA Unveils ‘AI Unlocked’ Programme to Drive Media Innovation, Creativity and Sustainability.

2024-02-21. WAN-IFRA announced the launch of “AI Unlocked.” The programme and forum is tailored for all news media publishers interested in Artificial Intelligence and its impact on their organisation. Through AI Unlocked, media professionals will learn, discuss, experiment with, and define ways to use AI in their business. The initiative is open to news publishers around the globe.

Data initiative helps Taiwan’s United Daily News Group boost engagement

2024-02-06. Taiwan’s United Daily News Group is using data to drive traffic and engagement with their readers by providing UDN’s journalists with the information they need to meet user expectations.

The role of tech in FUNKE Media Group’s ongoing transformation

2024-02-05. “Digitalisation is a technology-driven development. When technology is part of the problem/challenge, it can also be part of the solution. And that is, what we have been good at in the past and our mission is to be good at it in the future to adapt to “new” market mechanisms and technologies faster than others.” That is from Heimo Krum, head of transformation for FUNKE Technology in Germany. | Sponsored Content