News

Keeping readers close: How the FT’s app became a subscriber retention tool

2025-12-10. A few years ago, the Financial Times took a step back to rethink its mobile-first approach, aiming to drive long-term retention through the app. This involved understanding how news consumption is changing, and why designing experiences for small pockets of time is critical. Today, the FT’s app is its highest engagement channel.

From community connection to AI innovation: 5 keys to local media trust and growth

2025-12-09. WAN-IFRA’s inaugural Local Day brought together local media leaders from across Europe to explore how transparency, community engagement, and artificial intelligence are reshaping the future of local journalism.

Beyond prompting: How Reuters is empowering its staff to harness the AI revolution

2025-12-02. The global news agency is helping its employees improve their AI skills through mandatory AI literacy and structured knowledge-sharing opportunities. Those who embrace learning are seeing striking professional results: “Their careers are changing because they’re using AI.”

How AI and the creator economy are rewriting Mediahuis’ strategic playbook

2025-12-02. The forces of AI and the creator economy are increasingly dominating discussions in the media industry, prompting organisations to rethink long-term plans to turn disruption into advantage. At Mediahuis, executives are configuring and mobilising their teams to deliver the group’s 7-7-7 strategy.

How young journalists are helping Berlingske Media grow its audience

2025-11-28. Letting young journalists take the lead and listening to their ideas has helped the 276-year-old Danish publisher find new ways to engage readers, grow its subscriber base, and strengthen its brand. Berlingske’s editor shares some case studies showing how audience-focused reporting and experimenting with new formats have turned ordinary news into subscription-driving stories.

The ‘Aha!’ feeling: Svenska Dagbladet’s new digital subscription engine

2025-11-26. Svenska Dagbladet, part of Schibsted Sweden, reached a major milestone in its digital development this summer by achieving its goal of 125,000 digital subscribers in July – six months ahead of schedule.

Your Local News Is a Democratic Superfood

2025-11-26. We are more connected than ever, yet often feel more detached from the world right outside our door. But what if the most vital news for the health of our democracy isn’t breaking global events, but the stories unfolding within our own communities?

Mediahuis Ireland’s journey to 100,000 digital subscribers: ‘It’s not about where you are, but where you need to be’

2025-11-24. The publisher’s achievement is all the more remarkable given that the island of Ireland has a population of just 7 million, but especially because Mediahuis Ireland never had any subscribers – digital or print – before launching a paywall in February 2020. Newspapers in Ireland were only ever sold as single copies.

Bonnier News Local succeeding by focusing on 30-somethings

2025-11-20. “Our goal is to deliver more to more people,” Pia Rehnquist, Head of Sweden’s Bonnier News Local, told participants at our Newsroom Summit in Copenhagen.

‘We don’t use AI anymore – we live in it’: Three years after ChatGPT’s debut, publishers confront an existential crossroads

2025-11-18: Since OpenAI’s chatbot launched, concerns about AI’s impact on news publishing have only become more urgent, says Ezra Eeman. “In 2023 we asked, ‘How do we use it?’ In 2024, ‘How can it make us more efficient?’ In 2025, we’re asking, ‘How do we survive this?’”