How The New York Times is growing subscription products beyond news

2022-11-29. The New York Times recently announced they added 180,000 digital-only subscribers during the third quarter, and they are on track to reach their goal of 15 million subscribers by 2027.

Michael Miller: ‘Journalism’s traditional role of unearthing uncomfortable truths is on the rise’

2022-11-14. News Corp Australia has passed the 1 million digital subscribers milestone. Digital subscribers at News Corp Australia as of September 30, 2022, were 1,012,000 compared to 897,000 in the prior year. In this opinion piece, News Corp Australasia’s executive chairman Michael Miller says the achievement reflects Australians’ thirst for trusted journalism. It confirms WAN-IFRA’s recent finding that journalism continues to grow in strength.

What publishers can learn from first news media Web3 experiments

2022-11-03. Blockchain, metaverse, NFTs and other terms related to the decentralised web are becoming part of the mainstream discourse, and many media outlets have started experimenting with their own Web3 solutions. A panel discussion at the World News Media Congress 2022 shared advice on how news publishers can get started with their own Web3 projects.

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Two years in, Stuff CEO Sinead Boucher reflects on leading management buyout, navigating a new start and the journey ahead

2022-11-01. In late May 2020, Sinead Boucher bought New Zealand’s Stuff from its owner Nine Entertainment in a management buyout for a grand total of one NZ dollar. As CEO and now the owner of the largest news company in the country, it offered Boucher and her staff a fresh start after years of uncertainty – even with the pandemic starting to rear its ugly head. Here’s an update on how Boucher and her team navigated the last few years.

Now available: Next-level newsletters, our new report on email best practices

2022-10-28. We have just published a new report titled Next-level Newsletters, which is available free for download to WAN-IFRA Members. The following post is from the Introduction, to give you a glimpse into the report and why you should read it.

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Indian Printers Summit: ‘Print is not reviving; it has already revived’

2022-10-07. Is print in India really reviving or are we just catching up? To answer this, three industry insiders joined a roundtable discussion on the post pandemic revival of print and the ensuing business opportunities during WAN-IFRA’s recent Indian Printers Summit in New Delhi.

Axios publisher offers a master class in engagement

2022-10-06. As many news publishers increasingly gravitate towards producing newsletters as a means of growing their audience, Axios provides an example of a successful modern news media company built on newsletters as its primary means of distribution.

Grow your audiences – WAN-IFRA and Google News Initiative launch new round of Tables Stakes Europe

2022-09-30. WAN-IFRA is launching the fourth edition of Table Stakes Europe in partnership with the Google News Initiative. This performance-driven programme, focused on change management, is a collaboration with Table Stakes architect Doug Smith. The programme will once again welcome twenty-four European news enterprises participating in 2023.

World Press Trends preview: Publishers brace for a period marked by uncertainty

2022-09-29. With inflation rising, possible recessions looming and the ongoing war in the Ukraine, the short-term business sentiment in the news publishing industry has taken a downturn, according to the first results of WAN-IFRA’s global industry survey. That said, publishers have managed to adapt and innovate during the pandemic and those efforts will pay off in 2022 with markedly increased total revenue – critically, developing new revenue streams.

Stars4Media NEWS: 14 projects selected to explore innovation in European media

2022-09-23. After an intense summer that saw 48 projects by 90 media companies pitching their ideas to the Jury, Stars4Media NEWS is now proud to announce the 14 winning projects.