Japan’s Nikkei aims for greater subscriber engagement through new metrics

2023-11-29. By rethinking the data and metrics they use, practising customer segmentation and listening carefully to subscribers, as well as sharing learnings with the FT, Nikkei strives to stay ahead of the game in terms of digital subscriptions.

Konsolidierung im Zeitungsdruck: Expertenrunde diskutierte detailliert das Warum und Wie

2023-11-28. Zu Beginn des zweiten Veranstaltungstages (12. Oktober 2023) vom World Printers Forum in Frankfurt am Main fand – speziell für den DACH-Raum – eine Diskussionsrunde zum Thema „Konsolidierung im Zeitungsdruck“ in deutscher Sprache statt.

How The Guardian continues to drive print revenues through subscriptions

2023-11-24. The Guardian has maintained its subscription growth in print while also growing its digital revenues and audience, which now has 81 million unique monthly visitors globally. The Guardian’s publishing director Mylene Sylvestre explains how they have achieved this.

WAN-IFRA, Google News Initiative launch a reader revenue lab for Latin American media

2023-11-21. For four months, a total of 15 teams from Latin American news organisations will participate in a laboratory funded by the Google News initiative, with the aim of helping them optimise and enhance their reader revenue models.

‘The more you read, the less you churn,’ and other lessons from Norway’s Amedia

2023-11-16. Amedia publishes more than 80 regional newspapers across Norway, but for nearly four years now, digital has been their biggest subscription product.

DC Thomson: New focus on communities brings big gains in paying digital subscribers

2023-11-08. Four years ago, Scottish publisher DC Thomson had fewer than 1,000 paying digital-only subscribers. Today, they have more than 30,000. This is the story of how they did it.

Listen up: Podcasts becoming increasingly important for Politiken

2023-11-02. “We see that people who listen to our podcasts actually stay longer on the articles as well, so this is an area we want to focus more on,” says Amalie Kestler, Managing Editor-in-Chief of Politiken, Denmark’s largest newspaper.

The efforts behind Clarín’s ‘Best Digital Subscription Initiative’ win

2023-11-01. Clarín launched its registration system in 2015. This laid the foundation for launching a digital subscription model in April 2017, making it the first news publisher in Argentina to do so. As of July 2023, the company has more than 650,000 paid subscriptions.

An orderly governance and a powerful diversification strategy are formulas for success for any communications company.

2023-10-26. Henneo and WAN-IFRA President Fernando de Yarza participated in the annual LATAM Media Leaders Summit 2023, which brought together industry leaders in Colombia.

Focus on audiences, revenue and AI – WAN-IFRA and Google News Initiative launch new round of Table Stakes Europe

2023-10-24. WAN-IFRA is launching the fifth edition of Table Stakes Europe in partnership with the Google News Initiative. This performance-driven programme, focused on change management, is a collaboration with Table Stakes architect Doug Smith. The programme will welcome 16 European news enterprises participating in 2024.