News

How two African publishers are targeting specific communities

2021-07-29. TelQuel and Africa Uncensored, two media outlets based in Africa, recently shared the approaches and tools they developed in order to engage with and empower communities important to their organisations.

The reverberation of Kleine Zeitung’s lockdown online music festival

2021-07-26. Just as publishers truly started to embrace events as an engagement and revenue source, the pandemic turned that upside down. So why not bring live music to your audience – virtually? On the last weekend of lockdown in May, Austrian daily newspaper Kleine Zeitung held an online music festival at its headquarters in Graz.

How Tortoise is building an engaged community using events and audio

2021-07-22. Two years after its launch, the UK slow-news outlet’s innovative ThinkIn events and focus on audio products has helped it bring in 110,000 members.

The Daily Star from Bangladesh launches bilingual website

2021-07-21. The publisher aims to provide credible content in languages that are comfortable to the readers and thereby increase the reach.

How the 118-year-old South China Morning Post transformed into a digital-first newsroom

2021-07-16. Established in 1903, the Hong Kong based South China Morning Post had been operating with a legacy mindset for most of its life. But that changed about six years ago, when the publisher started focusing on how it needed to adopt a digital-first approach.

„Kleine Zeitung Online-Festival“: Sechs Bands sorgten für die „Rückkehr des Live-Gefühls“

Die „Kleine Zeitung“ veranstaltete am letzten Lockdown-Wochenende in Österreich, am Samstag, dem 15. Mai 2021, an ihrem Hauptsitz in Graz (Steiermark) ein Online-Festival mit sechs heimischen Bands.

Germany’s General-Anzeiger delivers for foodies with Bonn Appetit newsletter

2021-07-15. In late May, the Bonn-based news publisher General-Anzeiger launched a weekly newsletter called Bonn Appetit aimed at foodies that has taken off like a hot new restaurant.

How Spain’s El País drove 100,000 digital subscriptions during the pandemic

2021-07-08. Switching to a subscription model in the middle of a pandemic was not an easy decision for the publisher. But El País made it work.

Audiences-First thinking –  join WAN-IFRA’s programme to support local, digital transformation in Europe

2021-07-08. WAN-IFRA is launching the third round of Table Stakes Europe in partnership with the Google News Initiative Digital Growth Programme. The one-year transformation and coaching programme for regional and local news publishers, a collaboration with Table Stakes architect Doug Smith, will once again welcome twenty-four participating news enterprises.

‘If you’re not retaining people, the net growth isn’t there’: lessons on reader retention from The Economist

2021-07-05. The British publisher changed its focus from reader acquisition to reader retention about a year and a half ago, leading it to revise its subscription offers and strengthen its customer relations management.