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Finding new stories post-pandemic: five data-driven ideas

2021-09-20. As vaccination drives gain pace in many parts of the world or move into the booster phase, we are starting to see the beginning of what we hope will be the end of the COVID-19 pandemic. While some countries are still struggling with their latest wave of infections, others have made plans to reopen their economies, education and other social sectors.

How to make money using data: Perspectives from The News Lens and Kompas Gramedia

2021-09-20. The media industry is increasingly data driven. During WAN-IFRA’s recent Digital Media Asia conference, speakers from The News Lens and Kompas Gramedia shared how they successfully monetised data through their different stages of growth.

Creative strategies for increasing revenue from Vice, Mediacorp

2021-09-15. During a session at WAN-IFRA’s recent Digital Media Asia conference, speakers from Vice and Mediacorp discussed their creative strategies for driving higher revenues.

Word of mouth helps Zetland achieve 40 percent membership growth

2021-09-14. In just six years, Denmark-based Zetland has built up a loyal membership base that is well on its way to equalling 1 percent of the country’s adult population. This base is providing the ad-free publisher with the financial foundation it needs to keep giving members what they want.

Data privacy compliance: Value lies in earned trust and consent

2021-09-14. As countries ramp up privacy regulations, developing data privacy-compliant platforms will help publishers avoid hefty fines while rewarding them with users who trust them and will consent to letting their information be used for advertising and other purposes.

How high quality niche products can help publishers diversify revenue streams

2021-09-10. Consumers will pay for content that is timely and resonates with them, even in tough markets like Indonesia, where publishers have struggled to persuade users to pay, according to speakers at WAN-IFRA’s recent Digital Media Asia conference.

New lab will help 21 news organisations from Latin America boost their digital advertising revenue

2021-09-09. Twenty-one news organisations across Brazil and Spanish-speaking Latin America have been selected to participate in the 2021 GNI Latin America Advertising Revenue Lab.

Spain: El Diario’s 61K member-strong business model caters to those who cannot pay

2021-09-09. El Diario, a Spanish online-only news company, was founded in 2012 with the primary aim of reconnecting society with journalism. The company’s membership programme is built under the premise that journalism is a public service.

How The New York Times prepared itself for a cookieless world

2021-09-09. Google’s delay in phasing out third-party cookies until the end of 2023 offers a temporary relief to news publishers, but many still need to find alternatives.

Programmatic offers potential for publishers in Asia, but obstacles remain

2021-09-09. Streaming video or CTV ads are becoming increasingly popular, while the industry is still trying to develop better business models for digital games and outdoor advertising.