News

WAN-IFRA releases a new report to help understand audiences in a deeper way

2022-01-24. Our new report looks into how 10 European newspapers adopted an audience-centric mindset during the Table Stakes Europe programme, allowing them to serve their audiences with targeted content, and helping to transform casual readers into loyal subscribers. Their stories can also be explored in our Knowledge Base, a new resource centre dedicated to digital transformation and audience-focused workflows.

News media and environmental sustainability: What’s next for ‘green media’?

2022-01-17. News publishers report on climate change with an increased focus – but how does the industry approach its own environmental sustainability? The French press has reduced its ecological impact significantly over the last few years, thanks to a mix of regulations and voluntary commitments. Meanwhile, Schibsted’s approach to sustainability can help individual publishers with decreasing their emissions.

Member Exclusive

Ken Doctor’s Lookout Local proving out its model and planning a network

2022-01-14. Ken Doctor and a small, but growing, number of locally minded publishers are beginning to prove they can keep their communities well informed while still running healthy, sustainable news businesses.

Member Exclusive

How Stuff aims to become New Zealand’s most trusted platform

2022-01-11. Founded in 2003 and now New Zealand’s largest media organisation, Stuff, has spent much of the past five years leveraging its reach with the aim of being the country’s most trusted platform while building a sustainable business for itself.

Audience engagement at hybrid-model digital media houses: Tips from Scroll

2022-01-01. Scroll, one of the first purely-digital media outlets in India, follows a hybrid business model that includes reader revenue, advertising, donations and more. Karnika Kohli, growth manager at ScrollStack, believes this makes audience engagement very different for Scroll compared to those who follow a single model.

How a data-centric approach helps increase audience engagement

2021-12-31. Digital transition can at times seem a daunting task, particularly for media houses that have developed a newsroom culture over the years centred on their core product. Getting familiar with data and making use of insights to increase engagement can help, says Esra Dogramaci, Managing Editor at SBS News, Australia.

How The Quint increased traffic by 200 percent in 6 months

2021-12-29. From May to October 2021, India-based digital news publisher The Quint’s traffic went up by around 200 percent. Nidhi Mahajan, Associate Editor (Team Lead), Audience Engagement at The Quint attributes this to the audience engagement strategies the publisher has been pursuing.

Winners of South Asian Digital Media Awards 2021 announced

2021-12-23. Malayala Manorama’s manoramaonline.com bagged the ‘ Best in News Website’ South Asian Digital Media Award for the third time in a row. Among the winners are The Hindu, Hindustan Times, The Quint, Mojo Story, NDTV Convergence, Times of India Digital and Sakal.

AI in the newsroom: why metadata should be the focus point

2021-12-21. Artificial Intelligence is becoming an important part of many industries, but how should journalists and publishers understand it? Christopher Brennan, co-founder of Overtone.ai, spoke with researcher Carl-Gustav Lindén about why metadata, rather than automation, makes more sense as a focus.

Reporting the climate crisis effectively: What journalists need to keep in mind

2021-12-20. COP26 was one one of the hottest topics of 2021 grabbing global news headlines. As the debates around climate change continue to rage, how journalists report on the climate crisis and how newsrooms approach the subject has become more important than ever.