Ad innovations propel huge growth of NPR’s podcast revenues

NPR has been a leader in podcasts for the last 15 years. Meanwhile, NPM, NPR’s sponsorship arm, has been successfully implementing plans to monetise the podcasts.

Webinar roundup: Tips and tactics for creating successful newsletters

More and more news publishers agree that, when done right, newsletters are highly effective tools for driving subscriptions.

Social media trends in MENA in 2020

The Middle East loves social media and that’s not an exaggeration. Using a broad range of industry, academic and media sources, here is a deep dive into the trends that shaped MENA’s relationship with social media during the past year.

Spain’s Vocento finds success with digital-first section

Vocento’s lifestyle and health section Vivir was hit hard by the pandemic. But moving away from print-centred workflows and adopting a digital-first mindset allowed the group to boost traffic, turning it into a success that can serve as a model for other sections. Vivir Editor Yolanda Veiga (pictured) and Óscar Beltrán de Otálora, Vocento’s Director of Editorial Development, explain how they did it.

How BBC News Labs uses AI-powered content automation to engage young audiences

BBC News Labs is a cross-functional innovation team whose latest experimentation involves machine summarisation and the automation of image galleries and graphical stories from text.

How NYT’s Wirecutter navigated the COVID-19 e-commerce boom

COVID-19 hit the media industry in 2020 and sent advertising revenues crashing. However, ecommerce revenues, through affiliate programmes, grew rapidly. Here’s how NYT’s Wirecutter dealt with the pandemic.

Tribune: ‘The best kinds of leads come to us through newsletter promotion’

2021-06-02. While US-based Tribune Publishing has mainly been in the news recently for being bought by hedge fund Alden Global Capital, the company also deserves recognition for their digital subscription growth.

WAN-IFRA launches a new Expert Group to arm data practitioners with powerful journalism analytics

2021-06-02. WAN-IFRA, together with sixteen European news organisations, launch the Data Science Expert Group, a network of news media professionals working in data science, data analytics and data engineering. Its goal is to arm practitioners with powerful journalism analytics built around newsroom priorities to grow audiences, deepen engagement and drive subscriptions.

Spain’s Diario de Navarra refining strategies to boost digital subscribers

2021-06-01. During the past year, the staff of Diario de Navarra (DN), a regional news publisher based in Pamplona, Spain, have been intensifying their efforts to drive digital subscriptions. 

Four lessons from the COVID-19 subscription surge

2021-05-21. Patrick Appel, Director of Research at Piano, shares four key lessons from the subscription surge publishers experienced during the COVID-19 pandemic | Sponsored Content