Create a digital offer your reader can’t refuse
2012-04-17. All publishers will have to reconsider about how much content they can afford to give away free online, said Marja-Leena Tuomola, chief digital officer at Sanoma News and Sanoma Media. Sanoma is the biggest Finnish media company, reaching 88% of all Finns and 91% of those between 25 and 44, Tuomola said at Digital Media Europe 2012.