News

Tips for making branded content interesting and engaging

2021-11-09. Melanie Deziel, a leading expert on native advertising and branded content in the US and author of the book “The Content Duel Framework: How to Generate Unlimited Story Ideas,” recently joined WAN-IFRA’s Digital Media Europe conference to discuss the future of native advertising.

Seis tendencias para los medios de noticias en 2022

‘Listen’ and ‘Auditorial’ experiments shed a positive light on audio’s accessibility

2021-10-06. Two experiments with producing audio content illustrate the challenges and opportunities for news publishers in this booming space.

How the right visuals can help news organisations communicate climate change and its impact effectively

2021-09-27. From showing climate causes at scale to using protest imagery with caution, there are a number of principles news organisations can follow to ensure they illustrate their climate content with visuals that foster engagement and connection with audiences.

The dawn of reader revenue in Indian digital publishing

2021-09-15. India went under the COVID-19 imposed lockdown on March 24, 2020. The country’s digital news ecosystem witnessed a sudden surge in traffic that sustained for several months after.

New lab will help 21 news organisations from Latin America boost their digital advertising revenue

2021-09-09. Twenty-one news organisations across Brazil and Spanish-speaking Latin America have been selected to participate in the 2021 GNI Latin America Advertising Revenue Lab.

How The New York Times prepared itself for a cookieless world

2021-09-09. Google’s delay in phasing out third-party cookies until the end of 2023 offers a temporary relief to news publishers, but many still need to find alternatives.

The consumer only looks for value at a competitive price: Sivakumar Sundaram, BCCL

2021-09-07. Sivakumar Sundaram, Chairman of the Group Executive Council of Bennett Coleman & Company Ltd., speaks about the importance of omni-channel strategies and the need for innovation in the print industry.

Future Media Hubs: building a media innovation network in the heart of Europe

2021–08–17. An international network of sandboxes, innovation labs and accelerators allows its media organisation members to exchange learnings from their innovation projects and make connections with the startup ecosystem.

STAT’s plans for a post-COVID era after a crazy year of growth

2021-08-05. The World Health Organization declared the COVID-19 outbreak a Public Health Emergency of International Concern on 30 January 2020. By then, STAT, The Boston Globe owned health and life sciences news website, had already published 49 stories about the new virus.