News

How The Guardian plans to hit 2 million paying supporters by 2022

In the current mediascape, it is abundantly clear that print advertising will continue to remain challenged. Guardian Media Group, is on a path to shift the balance of where its revenue comes from and moving to becoming reader-centric, reader-funded and financially sustainable.

The reverberation of Kleine Zeitung’s lockdown online music festival

2021-07-26. Just as publishers truly started to embrace events as an engagement and revenue source, the pandemic turned that upside down. So why not bring live music to your audience – virtually? On the last weekend of lockdown in May, Austrian daily newspaper Kleine Zeitung held an online music festival at its headquarters in Graz.

How the 118-year-old South China Morning Post transformed into a digital-first newsroom

2021-07-16. Established in 1903, the Hong Kong based South China Morning Post had been operating with a legacy mindset for most of its life. But that changed about six years ago, when the publisher started focusing on how it needed to adopt a digital-first approach.

„Kleine Zeitung Online-Festival“: Sechs Bands sorgten für die „Rückkehr des Live-Gefühls“

Die „Kleine Zeitung“ veranstaltete am letzten Lockdown-Wochenende in Österreich, am Samstag, dem 15. Mai 2021, an ihrem Hauptsitz in Graz (Steiermark) ein Online-Festival mit sechs heimischen Bands.

How Spain’s El País drove 100,000 digital subscriptions during the pandemic

2021-07-08. Switching to a subscription model in the middle of a pandemic was not an easy decision for the publisher. But El País made it work.

IMLeS 2021: Future-proofing our journalism, need of the hour

2021-06-30. The second edition of WAN-IFRA’s Indian Media Leaders eSummit (IMLeS) is being held virtually from 28 to 30 June, with close to 250 news media executives from more than 35 organisations in attendance.

How The Washington Post uses podcasts to drive subscriptions

2021-06-23. The Washington Post’s podcasting vertical sits at the top of the company’s subscription-based strategy funnel. The brand aims to attract (and retain) new subscribers through their free podcasts and subsequently engage them with their journalism.

Social media trends in MENA in 2020

2021-06-09. The Middle East loves social media and that’s not an exaggeration. Using a broad range of industry, academic and media sources, here is a deep dive into the trends that shaped MENA’s relationship with social media during the past year.

How NYT’s Wirecutter navigated the COVID-19 e-commerce boom

COVID-19 hit the media industry in 2020 and sent advertising revenues crashing. However, ecommerce revenues, through affiliate programmes, grew rapidly. Here’s how NYT’s Wirecutter dealt with the pandemic.

Managing media companies in uncertain times

2021-04-21. Industry leaders recently shared how they are powering the transition to new business models, reframing organisational culture and making the case for more diversity, equity and inclusion during a panel session at our recent Asian Media Leaders eSummit.