Using experiments to help publishers build subscription success

2021-04-12. Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit. 

WAN-IFRA, Google share Impact Report from the inaugural GNI APAC Subscriptions Lab

2021-04-09. Eight Asian publishers participated in the four-month intensive Subscriptions Lab, announced at the first Asian Media Leaders eSummit last July. Designed to accelerate their journeys in building lighthouse examples of subscription success in the region, the program delivered strategic roadmaps and launched small experiments on understanding value propositions, creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture.

How will newsrooms operate once COVID-19 restrictions are lifted?

2021-04-09. The pandemic has irreversibly transformed newsrooms around the world. During WAN-IFRA’s second Asian Media Leaders eSummit top editors offered their views on the shape and activities of the post-COVID newsroom.

Editors must step up to help avoid climate breakdown

Climate has reached a global crisis point and is rapidly moving away from a safe operating space for humanity on earth. The next decade will require a collective commitment from all of society to decrease greenhouse gas emissions and journalists have a key role to play.

Becoming Audiences First: Report on Year 1 of Table Stakes Europe

2021-04-08. Read about the experiences of Medienhaus Aachen, ARA, DC Thomson, Henneo, Le Parisien and Le Télégramme. How they built mini-publishing teams focused on specific audience needs, tackled capability gaps and motivated their newsrooms to join the transformation.

VG’s Chief Product Officer: ‘If you don’t work on user needs, you won’t succeed’

Schibsted-owned news publisher VG occupies the dominant position in Norway’s media landscape. Established as a print newspaper in 1945, the brand has grown to become the country’s No. 1 digital platform with 3 million unique visitors every day across devices.

Big tech Congressional hearing paves way for reform of liability shield

On 25 March, Mark Zuckerberg, Jack Dorsey and Sundar Pichai returned (virtually) to the Hill to testify before Congress’ Energy and Commerce Committee about the handling of fake news on their platforms. After more than 6 hours and 40 minutes of questioning, lawmakers seemed to agree that it is time for regulation.

How Gannett transformed into a digital media agency

How can a newspaper company successfully transform itself into a digital media agency? How can both the publisher and the client benefit from the process? Lessons from Gannett Inc., the largest newspaper publisher in the US.

Daily Star aims for higher reader engagement with Facebook Messenger Bot

As the digital publishing space keeps getting more innovative every day, customer experience has never been more crucial. The Daily Star, Bangladesh, has re-launched its Facebook messenger bot with improved features for better audience engagement and interactivity. In this post, Tajdin Hassan, Chief Strategy and Digital Transformation Officer at the Star, writes about what they are doing.

#NoEsHoraDeCallar: World’s Press Condemns Colombian Government’s Sabotage of Inter-American Court Hearing on Journalist Jineth Bedoya Lima

2021-03-19. WAN-IFRA has denounced the Colombian government’s walkout during the first day of a virtual public hearing at the Inter-American Court of Human Rights (I/A Court HR) that was due to determine the level of state responsibility for the 2000 abduction, rape, and torture of journalist Jineth Bedoya Lima.

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