#4 Funnel occasional users to habitual and paying/valuable loyalists

estimated reading time 4 minutes

Spain’s Diario de Navarra refining strategies to boost digital subscribers

During the past year, the staff of Diario de Navarra (DN), a regional news publisher based in Pamplona, Spain, have been intensifying their efforts to drive digital subscriptions. The publisher is also targeting two specific audiences (families and professionals) as part of an effort to move from a generalist audience approach to segmented audiences.

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estimated reading time 8 minutes

Nordwest-Zeitung attracts new subscribers with a newsletter aimed at families

To support its ambitious goal for increasing digital subscriptions, the publisher, as you might expect, based in the far north-west of Germany, launched a newsletter in June targeted at families. Over 3000 people have subscribed to the newsletter since then, and it is also driving digital subscriptions on nwzonline.de.

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estimated reading time 5 minutes

How ARA tackled their gaps decisively

Barcelona-based news brand ARA launched in 2010. They publish a print newspaper and have a digital presence (website and apps) with ara. cat. ARA has editions in Catalonia, Andorra, Girona, Tarragona, Lleida, Balearic Islands and Valencia. There is also ARA in Spanish and a selection of articles in English.

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estimated reading time 3 minutes

Le Télégramme: The power of empowerment – local mini-publisher teams with direct access to data colleagues

Le Télégramme has always been recognised as one of the best regional daily newspapers in France. Its 150,000 print (home delivery) subscribers are loyal but ageing and Le Télégramme needs to speed up the acquisition of digital subscribers to fuel its growth again.

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estimated reading time 6 minutes

‘Going public’ How Südkurier handled this essential TSE step

Südkurier is a regional daily newspaper based in Constance in the south of Germany. The paper is published six times a week, and has a circulation of around 115,000 copies. There are 11 local editions and 15 local offices. Part of the larger media company Pressedruck, Südkurier has around 700 employees, about 100 of whom work in editorial.

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