A participant in an earlier Table Stakes Europe round, Le Parisien has established a strong foundation on TikTok since it started publishing on the platform a year ago. Here, the company’s head of video shares what they have learned along the way.

Le Parisien was the largest company in the first round of Table Stakes Europe with a newsroom of 440 journalists. The print newspaper is still by far the largest revenue generator for Le Parisien (90% of the revenue). However, with a steady annual decline in print paid circulation, the newspaper needs to gain 200,000 digital-only subscribers to offset the print decline and sustain its editorial ambitions.