A journalist, entrepreneur, consultant, and executive producer with a specialization in Audiovisual Branded Entertainment, Fernanda Menegotto boasts two decades of experience in the creative industry. She has been at the helm of pioneering long-format projects that have garnered awards, in collaboration with international brands such as GlaxoSmithKline (GSK), Enel, Uber, Repsol, and Casa Hunter. Fernanda founded FMM, a consultancy dedicated to innovation in the audiovisual market, and co-founded Vbrand, a strategic hub for Branded Entertainment under the auspices of the InPress Group and Omnicom. Many of the branded entertainment projects she has conceptualized, led, and produced have been aligned with global causes, such as rare diseases (“Living is Rare” Season 1 and 2 on Globoplay), HIV in Generation Z (“Deu Positivo,” 4 seasons), and ocean conservation (“The Life of Corals,” upcoming release).

Additionally, Fernanda is recognized as an influential speaker in the international creative industry, with notable appearances at Vidcon SP 2023,Rio2C,  IPXchange in Germany 2023, and TEDx Leblon 2021. She has orchestrated and led educational workshops like “Branded Entertainment Week.” Her prior roles include working at the video unit of Google’s Creative Lab in London. Her nearly ten-year tenure at TV Globo, Brazil’s leading media conglomerate, saw her as a producer and special editor for “Bom dia Brasil,” focusing on the development of special series. As a Chevening Scholar (British Embassy), Fernanda earned a Master’s in Media Management from the University of Westminster (UK) with Distinction. She is a certified Scrum Master by the Scrum Alliance (2021), a Digital Marketing specialist certified by General Assembly, London, holds a postgraduate degree in Environmental Management from Coppe (UFRJ), and is a Design Thinking specialist from Ecchos Innovation Lab. Fernanda also imparts her knowledge as a lecturer at IAG-PUC, teaching Audiovisual Branded Entertainment.