Jan Laurén is co-owner of Adeprimo and founder of Tulo, – a digital subscription platform in over 250 Swedish and Finnish newspapers with over 4,5 million users. Jan has been working in the digtal newspaper business for 28 years. He has launched one of the first digital newspaper vasabladet.fi in 1995 and the first newspaper mobile site (wap) 1999 and MMS-services 2001, mobile payments platforms since 2001 and worked in different newspaper co-operations in Finland, Sweden and Norway since 2000. Jan was also member in Wan-Ifra eRev program 2005-2019. Jan is business unit director at Tulo, working with revenues, subscriptions, data and integrations. Tulo is helping Nordic newspapers to earn new revenues and sharing data and benchmark campaigns between newspaper groups.