Born in Madrid in 1973, Ignacio holds a PhD in Communications and Informational Sciences and Degree in Journalism.

Professional Career:

• 2018-2019 TELEFÓNICA. Global Director of Corporate Communications Corporate Communications Development
• 2011-2018 BBVA. Global Director of Communication Strategy and Corporate Communications
• 2008-2011 BBVA. Marketing Director for Spain and Portugal
• 2005-2008 LIBERTY SEGUROS.. Director of Communication, Corporate Responsibility and Innovation in Spain
• 1999-2005 C&IC COMUNICACIÓN. Associate Director
• 1997-1999 INNOVA Y COMUNICA MEDIA. Consultant in political communication.
• 1993-1997 Journalist. Editor for ABC newspaper and freelance journalist.

Other Activities

• Co-founder of La Propagadora, a communication consultancy firm, and ICA (Institute of Academic Communication)
• Postgraduate lecturer in the Master’s degree in Journalistic and Institutional Institutional Communication at the Complutense University of Madrid and lecturer on the Advanced Course on Business Communication at the IFE of the Madrid Chamber of Commerce.
• Founder of CAREP, Centro para el Alto Rendimiento para el Éxito Político; Specialist in strategic communication and innovation management.
• Author of books and articles. Some examples: Comunicación, Innovación y Cambio (Editorial Complutense, 2003); Comunicación e Innovación (Editorial Fragua, 2007), El Efecto Holograma (Editorial Círculo Rojo, 2013) and La nueva desinformación (Editorial UOC, 2020).