Mix your revenues: How to reach specific audiences
COME TO LONDON AND BE INSPIRED
The UK is one of the most creative and innovative media markets in the world. Why not learn from its smartest minds and biggest successes?
From 23 to 26 September 2024, WAN-IFRA will take you to visit leading news publishers in London, offering you behind-the-scenes access, and give you the opportunity to visit newsrooms, and meet, share and discuss best practices with leading editors, audience managers and digital revenue experts.
Our focus lies on the question how you can mix your revenues by addressing and reaching different audiences. What are the most promising audiences and on which channels and with what kind of formats and content can you engage them best?
The tour will be guided by Jeremy Clifford, member of WAN-IFRA’s Expert Panel and a certified executive-level coach and founder of Chrysalis Transformations – a training, coaching and leadership consultancy for leaders and managers. He has more than 30 years’ experience working in media, leading digital change in newsrooms and managing the complex transition from print to digital reader-revenue access models. Jeremy is also the co-founder of The AI Collective – a training and consultancy partnership – helping newsrooms to understand how to integrate Artificial Intelligence into their workflows.
Join us and visit some of the lighthouses of the British news media industry and discuss with their leaders.
Confirmed visits include:
*Please note that our Study Tours are exclusively accessible to publishers.
If you have questions about this study tour, reach out to Virginia Melero: virginia.melero@wan-ifra.org
