Alan is the co-founder of HBM Advisory, which partners with publishers to help them maximise the value of their digital content.
He advises publishers and other subscription businesses on aligning their content and product strategies for growth, paywall modeling, customer journeys, data insights and revenue development. HBM Advisory’s clients have included the Wall Street Journal, the Scotsman, Future plc, Harvard Business Review, the Royal Opera House, Monocle and MIT Technology Review.
Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off platform, and also led their digital transformation, both in terms of strategy and newsroom organisation, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital.
In 2016, he combined the titles’ websites and launched the innovative edition-based publishing model. He also launched Red Box, the politics-based email that became an established part of the Westminster landscape and spawned first a podcast and now a radio show. He also led the development of a bespoke data analysis tool.
Prior to assuming his role in digital, Alan was Executive Managing Editor of the titles, primarily responsible for the Sunday Times budget and personnel issues. Before that he had served in senior journalistic roles on the Sunday title, ranging from News Review Editor to Deputy Sports Editor.
A graduate of Oxford University, Alan has undertaken professional education at Cambridge University (digital strategy), Stanford University (design thinking), Warwick University (behavioural insights) and Ashridge Business School (strategy and finance).