Lyndsey Jones is a publishing consultant, digital transformation expert, strategic advisor and coach, working with media groups in Africa and Europe either independently or via Wan-Ifra, Women in News, and other consultancy agencies.

For Women in News, she has co-devised, co-written and led the training of a flagship programme Digital ABC, which has been rolled out in Africa, Middle East and South-East Asia. 

She coaches European media groups on reader revenue models, business transformation, diversity and audience growth, as part of audience-centric programmes such as Wan-Ifra’s Table Stakes Europe and Stars4Media.

A former executive editor of the Financial Times, she is the author of ‘Going Digital: What it takes for smoother transformations’, named as one of the best business books in 2022 by the FT.

Jones is a board advisor on journalism, leadership and innovation at the University of Central Lancashire in the UK as well as a keynote speaker, chairing and presenting international webinars on digital transformation

With an outstanding career and over 20 years working with the FT, she led digital transformation of the newsroom, streamlining operations from print to digital which in turn helped to drive subscriptions and boost revenue. She also created a fellowship to give aspiring journalists from under-represented the opportunity to work at the news group.