Inspired tactics: A news subscription series – Part 2, Tech turns readers into subscribers
In this second part of a four-part series on news subscriptions, guest writer Bihag Karnani looks at what occurs before the conversion; the moment when a reader decides if he/she will pay. “News media organisations treat the paywall as a barrier,” he writes. “Technology companies treat the paywall as an evaluation mechanism. Do we request payment? At what point? How much?” This article looks at these questions and more.