Inspired tactics, part 4: What makes subscribers churn – and how the tech industry will keep them

This is the fourth and final section of a four-part series about news subscriptions discussing what publishers can learn from technology companies to increase subscriptions.

NDTV’s AI strategy is less about models and more about what publishers build around them

The company’s chief product officer shares how the Indian broadcaster is using AI for newsroom tools, audience products and new ways of delivering news.

3 separate audits, 3 research teams: 1 common failure

While AI chatbots pass basic fact-checks, new research suggest they struggle with critical context, rejecting malicious prompts and laundering conspiracy theories. As chatbots become primary news sources, these systemic failures demand urgent regulatory action and rigorous human-led verification.

‘Reject, then launder:’ How getting the facts right does not stop chatbots fuelling harm

Fifteen years after the 22 July, 2011 Norway attacks, public understanding remains clear. Yet when users turn to AI for nuance, the narrative shifts from fact to dangerous ambiguity, according to a new study by Factiverse. Here is how this systematic distortion occurs – and why it matters for informational integrity.

Dao Nguyen elected to WAN-IFRA’s Supervisory Board and Executive Board

WAN-IFRA, the World Association of News Publishers, has announced the election of Dao Nguyen, Senior Vice President and Head of Digital Advertising Products at The New York Times, to its Supervisory Board and Executive Board.

Brut’s blueprint to connect young journalists with young audiences

In the 10 years since its creation, the French outlet has become a staple in its home market while building a massive international footprint. Its success hinges on a distinct video-native approach that prioritises trust and community.

Women in News launches new round of its Social Impact Reporting Initiative

WAN-IFRA’s Women in News has launched a new round of its Social Impact Reporting Initiative (SIRI), focused on investigative journalism in the Western Balkans and Ukraine.

‘Don’t build on borrowed land’: Times Internet COO on building (and monetising) reader relationships

As the fundamentals of traffic-based online publishing crumble, publishers need to move fast to redesign their businesses around loyal audiences, says Puneet Gupt: “The ad click era is over. The algorithm era is over. I think we are at the dawn of the relationship era.”

Unite for journalism: Ideas to help ignite World News Day

28 September, World News Day, is a moment to highlight and explain your most consequential journalism to the public – and show how and why you do it. Here are some ideas for you to take this year’s campaign to the next level. 

Harvard Business Review’s Erika Heilman: Growth comes from knowing where to focus

From premium subscriptions to AI, Erika Heilman explains why growth depends on customer insight, disciplined strategy and knowing what not to pursue.