Beyond the algorithm: 10 strategies for attracting young news audiences

Drawing on insights from in-depth interviews and market data, a new guide provides 10 evidence-based strategies for media leaders to effectively reach and retain the next generation of readers – by prioritising authenticity over trends.

Le Soir tests a pricing strategy aimed at rewarding loyal readers

Instead of using cut-rate subscription offers (“1 euro for six months”) aimed at mass acquisition, Belgium’s Le Soir is flipping that strategy on its head and making their most attractive offers to those readers who are willing to sign up for a year – or even better, two.

At India Today, an AI experiment asks whether audience behaviour can be predicted

India Today is testing whether audience behaviour can be forecast before a story goes live, using an AI system built inside its newsroom. Audipulse turns past engagement data into forward-looking signals to guide editorial decisions on what to publish, when, and in what format.

Hiding in plain sight: How local stories go global

News moves in waves. We call it “global,” but that word hides how unevenly information actually travels.

Politico is turning geopolitical complexity into its biggest subscription opportunity

For the first time in modern media history, the supply of content is becoming effectively infinite. 

‘Stories that must be watched’: Inside The New York Times’ video strategy

From specialised video teams to a new “Watch” tab, the US publisher has created an effective structure for producing and distributing high-impact video both on- and off-platform.

Beyond the frontline: Addressing the hidden trauma of newsroom leadership

The research has long told us that journalists covering conflict experience rates of PTSD comparable to frontline soldiers. What it has been slower to address is what happens to the people who manage them – who make the calls, and absorb the consequences. That conversation finally took centre stage at the World News Media Congress this week.

How India’s Scroll is building a trusted workspace for the age of personal AI

Scroll, a 20-person Indian newsroom, is rebuilding its platform into a three-layer trusted workspace – one designed to give academics and researchers a personalised, comprehensive, and accountable environment for engaging with news.

New Innovation in Media Report unveiled in Marseille

The 2026/2027 edition of the Innovation in Media Report was released and presented today at the World News Media Congress in Marseille. As always, this in-depth report, presented by Juan Senor, serves as a practical guide for media leaders navigating structural change.

Stop guessing, start measuring: USA Today on AI in the newsroom

Nine months of interviews and research into AI evaluations have led USA Today’s Jessica Davis to a blunt conclusion: the human-in-the-loop model isn’t scaling, and intuition isn’t a substitute for data.