He has surfed the waves of media, technology and audience research for 30 years.

As an executive he has experienced open television, cable and digital video. As an entrepreneur, the press and performance marketing.

Today he helps companies, CEOs and boards of directors in the adoption of emerging technologies: artificial intelligence, web3 and extended reality.

Among his experiences are Nokia’s Mobile Internet Applications in Europe, Discovery research in Latin America, global responsibility for analytics at Kantar Media from London, marketing at Caracol Televisión and IBOPE measurements in the Southern Cone.

He is Italian, born in Argentina, to a Brazilian mother; husband of a Colombian and father of two daughters with multiple passports.