Darryl Choo is the International Business Director of the South China Morning Post (SCMP). Based out of Singapore, he heads the sales and commercial strategy for Singapore, Asia and international markets. He is also part of SCMP’s leadership unit.

Darryl’s experience spans in-house and agency sectors in media and publishing. Prior to joining SCMP in 2021, he was the Sales Director Asia at Inskin Media, where he joined as Head of Sales, SEA in 2019. Before that, he held a variety of advertising, sales and sponsorship positions with BBC Global News, Pixels, Sony Pictures Entertainment Networks and ESPN STAR Sports.

In his spare time, Darryl is also an active member of IAB Southeast Asia and India, where he served as a task force member for the Creative interest Group during 2020-2021 and the Analytics Committee during 2019-2020, he now serves on the regional council of Adtech and Innovation.