Justin Bank is a digital media strategist with a proven track record of designing, developing and leading the successful transformation of journalistic institutions to serve audience needs and drive organizational growth. His new project — Better Media Studios — connects institutions and creators to solve audience needs.

He was previously the Managing Editor of the Washington Post, where he spent the past year driving innovation for the newsroom and managed the Audience and Curation teams along with several Visual Journalism departments — Graphics, Video, Design and Photography.

He became the first SEO editor in Washington Post history in 2010 and developed what would become known as the Audience Engagement team — a collection of editors and strategists focused on sideways channels like social and search. He and his collaborators would go on to create the General Assignment (GA) reporting team that applied that audience-intelligence to  cover breaking news, trending news and internet culture.

He was recruited to the New York Times in 2014 to build that newsroom’s first Audience Strategy department, in the wake of the Innovation Report. He would go on to work on several other projects focused on audience-needs and emerging storytelling like the service-journalism vertical Smarter Living.

After NYT, Justin spent three years at the public media broadcaster NPR as Senior Director for Digital News and Strategy. In his time there, he led the adaptation of more audio broadcast content for web-native experiences like liveblogs and newsletters.

During gaps in his career, Justin has consulted with dozens of media organizations around the world to articulate and advance their own growth goals at the intersections of journalism, product, engineering, analytics, and revenue.