Alejandro Lladó has spent the last 15 years leading different areas of digital business transformation in media companies. He is currently the Digital Director of Medcom, the most important multimedia company in Panama.

His previous role was as Digital Director of Grupo América in Argentina, where he built the area from scratch. He transformed traditional media into new digital proposals and created the commercial area with a focus on providing brands and agencies with an innovative service to reach the target audience in each of their campaigns. He led the creation of new media (UNO.com.ar and A24.com) with a strategic vision on new audiences, new formats and new languages. All award- winning media outlets.

He is currently undertaking a profound transformation in Medcom: Monetisation in digital audiences, leadership in the industry with Telemetro.com, new value proposition with OTT Medcom GO, training of human capital to acquire the necessary skills for the challenges that lie ahead in the industry; this is where he is focusing his efforts.