Anna Jeys is Director for New Audiences at Reach Plc. Anna has been involved in digital publishing for 17 years and has spent most of her career at Reach, the UK’s largest commercial publisher in UK and Ireland in both Editor and regional director roles. Anna took part in Table Stakes in 2021/22 with a team from regional publisher BirminghamLive and used the programme to develop a strategic plan for reaching several different audiences for the brand. Since then, she’s been leading the company’s strategy around 18-35 year olds, launching new social channels and brands as well as introducing U35 teams in regional and national titles.